Blog Your Business Better. How to Reach More People and Get More Sales Through the Written Word

successful business blog and blogging

Building a business is a challenge, no matter who you are and how many people you have in your network. You always need to be expanding and enhancing your product or services, or at the very least honing and improving your business model. Your business blog can help you a lot.

Before the internet existed, the challenge of marketing your business and reaching more people was a lot tougher, but today there are so many options for getting your word out there. One of the ways to reach more people is with a blog.

A blog is a fantastic way to get your ideas and products out there in a way that actually helps your clients and customers to stay up to date with your business. Let’s have a look at these simple tips to follow that you can use when blogging, to develop a business-building powerhouse and change your reach forever.

Keep it up to date and keep it relevant

It’s all very well and good to say ‘Oh yes, I’m going to have a blog for my business,’ and to set it up, but you need to also post on it regularly. A great way to do this is to make up a blogging schedule that can help to keep you on track and up to the minute. Do the research, come up with some topics, and make sure your blog is SEO friendly, too. If you’re pressed for time, consider hiring a writer to work for you.

Do your research

Do you know who your customers are? You need to do some market research into the people who you are going to be writing for, as this will make it a lot easier to provide niche topics for your customers. You can do a survey with your mailing list, or use paid services online; even a simple poll on your website can often be enough if your traffic is high enough. If you’re struggling to get feedback, perhaps try incentivizing the process with a small reward for your customers.

Stay informed

You need to be on top of the current trends in the market, whether it means upskilling with a Tafe course (try searching online at www.tafecourses.com.au), or doing an online course in your market – it will pay to have that extra knowledge when it comes to writing your blogs.

Use your blog platform to keep people updated on sales and promotions

When you have an active blog it’s a great way to get the message out to your customers about promotions and other things that are happening with your business. Work with your marketing team (or if you’re a one-man/woman band, come up with some cool ideas yourself) and get the buzz happening. Posters, banners, and flyers for your website are a great way to draw people’s attention to your blog, so use all the resources you have available.

Thank your readers

When you have a loyal readership base, it’s a nice thing to do to thank them every so often with a promotion, a free giveaway, or some other kind of thanks. Be creative with this and you’ll find that people might even share their free gift with others online, introducing them to your blog in the process!

Answer questions with the blog

When you have a blog it’s a great forum for addressing customer concerns and feedback, and if you do this in a positive and open way it can also be a great way to get some positive PR going.

I hope that this piece on the benefits of blogging has proven to be a useful resource for you and that you manage to find the right way to get your business growing. Remember to keep it consistent and update regularly for the best results. Good luck.