Design Trends for Exhibition Stands in 2016

marketing presentations exhibition or training

When it comes to creating exciting and engaging exhibition stands, there is a lot of competition about, so it pays to have a fresh and unique design. Each year sees shows and exhibitions with thousands of stalls, all competing for the potential client’s attention. So in this modern world, what do you do to make sure that your display stand is noticeable and stands out from the crowd?

Here are the current trends for 2016:

All in a Box

The Box Stand has been a favorite design over many years and most likely will continue to be popular for a long time to come. One of the reasons for this is because when you use a box, which can be rectangular, oval, square, round, or a myriad of other shapes, the box design allows you to exhibit using the entire space that you are allocated. Rather than just erecting a booth in your allotted space. Take a look at www.aspectexhibitions.co.uk for a wide selection of Box Stands and many other different types of stands for some inspiration for your next event.

Light it up

Not too long ago, a lot of exhibitors would just make do with the provided lighting when attending an event, missing out on a great opportunity to highlight their companies and products. Lighting technology has moved on quite significantly over the last decade or so, and it is common to see some different lights used on exhibition stands, some of the most popular:

  • Halogen Lights
  • Spotlights
  • Wash Lights
  • Special Effects

If you want to stand out from the competition, shine so bright that nobody could miss your display, and draw your potential customers to you.

Popular Colours at Exhibition

Just like with any fashion, exhibition stands have different favorite color choices, which can vary each year. For 2016, the most popular colors that are talked about is black, as people consider it as an upmarket and posh color and also blue, as people see blue as alluring. And, with the correct use, you can entice people to come and visit your stand. The proper use of color is essential to the design of your stand and can have just as big an impact as lighting or overall design.

Innovative and Engaging

For any stand to be a hit it has to both attract people, as well as engage them. And, one of the best ways to do that is to have interactive displays to attract attention. As well as draw a crowd, it also promotes interaction with potential clients, and could potentially lead to sales, so it is important to embrace technology and have people interact with it. That being said, it is also important to not be too much technology focused, as this can have the reverse effect and put people off.

Take a look around at your competition, and also speak to companies that supply exhibition stands, and take in their suggestions. Take all of the best ideas that you hear and see, and incorporate these into your design. Make sure you do not just copy other people, and stand out from the crowd. With some smart design and an intriguing display, you can have the most popular display stand of 2016!