The 5 methods below will work in your favor if you choose to follow them.
1. Social Media
Today, you cannot popularize your brand or business without the aid of social media. Include your business on such popular platforms as Facebook and Twitter and you can also assess the views and feedback of both customers and potential clients.
In order to make social media work for you, make sure to regularly interact with your fans and followers and provide content about your business’s offerings. You can do this by featuring links to your company’s blog or website. Whether your business is an offline or online company, the use of social media will make it distinct, if not stand out from the crowd.
By using social media and consistently featuring expert content on the web, you can expand your email list so you can send out regular newsletters and updates about your services and products. Use the newsletters to inform customers about sales and make sure to include any coupons or product codes that customers can use to save money or increase their buying power. While, your customers are able to increase their purchasing power, you will also enhance your selling power.
3. Radio Advertising
Radio ads also assist in enhancing the growth and popularity of a business. When people hear ads about your company on a regular basis, they are more inclined to visit your website or drop in locally. Remember, you need to reach your audience in under 30 seconds. Therefore, you need to produce ads that are catchy and memorable. A professional copywriter can assist you in presenting ads that will motivate people to walk into your business or visit you online.
4. TV or Radio Jingles
To enhance your efforts on the radio or upgrade your exposure on local TV, it helps to include a catchy TV jingle in your advertising campaign. There is no better way to popularize your business than by including a jingle that people will remember and even sing. Jingles drive business because they are fun ways to sell and encourage customer participation. In order to write the ideal jingle, you need to think about how the music and lyrics will fit in with your company’s offerings.
Also, review other jingles that have been produced in the past that proved to be popular and entertaining. You want your jingle to capture the listener’s attention in less than 10 seconds. Therefore, it has to be brand-focused and witty.
According to social scientists, music is a powerful memory cue, mainly because it is easily adaptable and instantly catches people’s attention. When a tune is combined with movement, images and language, it becomes easily recognizable. Factors play into the success of a jingle, such as length of the song, lyrics and repetition. All these elements add to the “stickiness” of a tune and its lyrics.
5. Car Ad Wraps
You can also wrap your work vans or vehicles with your company’s advertising to add to your business locally. Cars that are driven around or even parked with ads can substantially increase a local business’s revenues. If you want to ensure the popularity of your service or retail business, then using ad wraps for your vehicles will definitely spark increased customer interest.
The above recommendations can positively enhance your business’s reputation both online and off-line. Use the above techniques to engage your customers and capture their interest and long-term loyalty.