As an entrepreneur, you are building a business, something worth your invested efforts. You create an entity, a living organism with its own life. If you want to succeed as an entrepreneur, you must work on improvement. Your business must be better today from yesterday. Or better, tomorrow than today.
This entity or the system that you are creating allows you to focus on the improvement of the business while simultaneously bringing you the financial freedom to live the life of your dreams.
You, Your Business and Customers
So, you create an organizational system that makes a difference in the world by delivering value to your customers. This means that your business is a connection between you as an entrepreneur and your customers on who your company will depend.
On the other side, you can realize your personal goals through your business. Consider the formula below:
N is the number of people that your business improves their life. So, the more people who use the benefits of improvements that your business provides to them will mean the business’s bigger success.
What About the Uniqueness of Your Business
Well, maybe you think that you have a unique market where you are the only one that offers something valuable, so the whole world must buy only from you. But, the reality is not like that.
You must become more conscious. When there is a market where an opportunity exists, and when someone recognizes that opportunity, there will always be someone else who will enter the fight with you to share that market. It’s a competition. It is a reality that should not be forgotten. Even it doesn’t exist now.
Remember that you are not the only one on the market, and you will never be the one and only. There will always be some fight for market share. To compete successfully, the only way is to become more superior to the rest of the market – the competition.
But, often, the problem is that everyone attempts to be superior in everything. That can become one of the biggest obstacles for you as an entrepreneur. You cannot be the best at everything. You can be just an average person in everything.
Therefore, there are so many businesses that do not have their own competitive advantage. They are the same—average businesses with mediocre products and services for ordinary people.
And exact, this mediocrity brings the situation where the only way to compete will be based solely on price.
However, the time of the average businesses with the mass market is history. Today, there is a need for customization, a need for uniqueness.
Because of that, you should find your strongest side. It isn’t easy to copy from other people or businesses. But, also it is something that should be appreciated by your customer. If you invest all your potential only in those your strengths, we cannot say that it would be hard to copy, but they cannot be copied.
That is your most important goal as an entrepreneur.
