If your business is “normal” business, their existence probably relays on customers and selling. However, selling without marketing cannot be done, or can be done but not in the way as you want. However, marketing without the last steps, real marketing campaign that will attract customers is as something without head.
If we finish our homework that means making marketing plan, and:
- You already know your target market.
- You already have marketing objectives.
- You know what will be your marketing strategies.
- You know what will be your marketing tactics.
- You know what will be your marketing activities.
then, you can continue with scheduled marketing campaigns with next 10 steps.
1. Check Your Marketing Plan to See What’s Next.
Your marketing plan is the one and only source of information about all your marketing campaigns. You must consult your marketing plan before you start designing campaigns.
2. Make Clear Objectives of the Planned Marketing Campaign.
You already have your overall marketing objectives. Now, is time to transform that objectives into the campaign’s objectives. Think about concrete numbers as a number of people who must be attracted with the campaign, or number of sales based on the current campaign.
3. What Will Be Most Important Metrics.
Answer this question about the most important metrics. This metrics will be indicators that at the end of the campaign will tell you is it successful or not. Starting metrics will be your campaign objectives that you set up in the previous step.
4. Setup Marketing Budget.
How much money you can spend for the campaigns? Maybe you want to spend million dollars, but you didn’t have it. You must optimize your budget for the best possible results.
5. Divide Planned Campaign into Action Steps.
It is better to implement the campaigns if you have precisely defined action steps.
6. Prioritize All Action Steps.
Always there will be more important action steps from other action steps. Because of that it is important to prioritize your action steps to be sure that something important will not be forgotten. This step will help you to better delegation process in the next step.
7. Delegate Action Steps.
If you have employees simple delegate all low priority actions step to be done from them. You cannot handle all things, think about work life balance.
8. Lets Do It!
When you set up all activities the campaign can be started.
9. Measure and Analyze!
Follow important metrics that you have defined in the step 3 and analyze achievements from the campaign.
10. Improve or Repeat!
Always there are possibilities for improvement. Use your findings from previous step to improve your campaign or for repeating in the future.