In the previous post I give you some introductions on the subject of business potential energy. Now we know that every business contain or might to contain their own potential energy. Some business have greater some lesser. And because of that some businesses is profitable and some unsuccessful businesses.
But, what is important to remember is that some elements and activities have bigger, and some lower business potential energy. How much will be bigger business potential energy of the business elements so will be bigger likelihood to enable larger speed in movement of the business to the success. Entrepreneur’s duty is continuously to growth business potential energy in the business elements. But here exist two contrary events:
- Entrepreneur’s business elements have big potential energy but they cannot transform that energy in kinetic energy. In that case our big potential energy doesn’t have value, because we don’t know how to utilize it. Entrepreneurs must to discover the ways how to utilize that potential from their business.
- Entrepreneur’s business elements have poor potential energy. If entrepreneur transform this energy in kinetic energy that is OK, but development of business still will be very slow because of poor business potential energy. Entrepreneurs must to discover ways how to increase business potential energy of all business elements.
For example, you have very good business idea that has very big potential to be successful business. How you will transform that potential in the business idea in kinetic energy that will bring success to your business? The one and only instrument or way for this transformation of the business idea in successful business is business plan. If we make poor business plan for a great business idea, we cannot expect successful business for some time. And in that time some another entrepreneur will utilize that business idea and will make successful business.
Here, business idea is only one element in the business that have own potential energy. The businesses are complex systems that is contained from big amount of business elements that have their own energy. The basic conception of this methodology is to increase business potential energy to every business elements and in that way to increase overall business potential energy. When we accomplish that, we must transform that business potential energy into business kinetic energy that will bring better revenue and with that better profit for entrepreneur.
Another important issue that we must to obtain in this methodology for continuously improvement of the business performances is business lifecycles. In the different levels of the business lifecycles we have different business elements with different business potential energy. Because of that entrepreneurs must to know what is the current level of business lifecycle on their business and to know characteristics of every level of the lifecycle. In that way they will exactly know what business elements need improvement for increasing that energy.
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