Are you thinking that if you set high goals and commit them, they will surely achieve?
I do not believe in that. Commitment to achieving goals is an important factor in the success of an entrepreneur. However, I do not think that the goal will be achieved if I set a goal to sell one billion dollars as a small startup business in one year, and I commit to that goal to achieve.
For example, the goal to earn 100,000 $ is more achievable than one billion in the same year.
On What Depend Goals?
There are many factors and elements in the business world which have influence and regulate entrepreneurial goals. However, in this section I will try briefly to present few of them.
Since goals are set by an entrepreneur, it is normal that it will affect them. On the other hand, an entrepreneur as a small business owner is the central point around which everything else is going, and it is normal to start with wishes of the entrepreneur and after that to continue adapting with other factors to have really achievable goals that will ensure business growth.
Except entrepreneur here is an industry in which the business operates. The goals cannot be significantly higher than the industry average.
Every business operates in a certain market. The market has some quantity limits. The growth of the market is defined by its growth factors. We cannot expect to meet goals that are on a high rate above market capacity.
The quality of the product and/or service that we offer will affect the goals that we set. We may want to achieve something, but if our quality is without potential of achievement of our dreams, the story ends here.
Resources are another factor affecting the achievement of our goals. Whether it is financial, material, human or informational resources they will affect on our goals and their achievement.
Therefore, the first step in ensuring proper development of our business is to be objective and that objectiveness to be involved in setting up our business goals. All above mentioned factors should be taken into account (and not only they, but all that in a given situation may affect our business).
I have seen goals for implementation of a new software that are unrealistic and now almost a year late in implementation. The major factors about that situation are the intellectual capacity of an organizational system, the influence of bureaucracy, inadequate management of projects and inadequate planning and forecasting the future. So, you should not restrict to only the above five factors because a different situation requires consideration of different factors.