Whether your company is newly established or been in the game for a while, there are always going to be new ways you can accelerate sales and expand your business. New, innovative ideas are always surfacing, and you need to keep your company up to date to keep up with the forever growing auto industry. Listed below are some handy, easy ideas to ensure your business makes its mark in the used car world.
In this day and age, a company without a website is basically useless. People don’t look through the phone books anymore, they simply google what they need and have a whole world of choice at their fingertips. You need to make your website stand out. It needs to be clear and easy to use, whilst also showing off all that your company has to offer. Many website providers offer incredible websites and features that can put your business above the rest.
Search engine optimisation is a key part of online business. By climbing your way through the google rankings, you can increase the number of visitors you have to your website, equalling more customers. This can be done through other companies if you don’t feel you are tech savvy enough. You can drastically increase your domain authority using SEO.
3. Offline Presence
Word of mouth is a huge boost for your dealership. Don’t dismiss customer service and an aesthetically pleasing forecourt. These minor details will make a large impact on customers making recommendations. Also, things like posters, adverts, and business cards are always a good idea!
Having great reviews on your site could be the deal breaker for someone to come to your dealership. Sites such as trip advisor and google reviews are used frequently to make a decision on where to go, if your company can stand out in these reviews it will increase interest. Ben from Eden Commercials recently said, “we believe our testimonials page on our website is a vital part of the company’s customers coming to us for used vans”.
5. Email network
It may be a good idea to ask for email addresses from customers and send emails out every month or so with new offers in stock. Within this email can be anything from articles, updating customers on the latest auto news, or little competition with referral awards. This will only take an hour or so out of your day and can really optimise the network you have.
6. Work Hard
These things, no matter how small, can lead to a huge boost in your dealership. To truly make the most out your company you need to utilise the tools around you to your advantage. With hard work and knowledge, you are bound to stand out in the automotive industry.