Being an entrepreneur is never easy work. You have the pressure of success weighing on your shoulders, and you are constantly looking for ways to innovate. This pressure might be even more pronounced if your spouse also happens to be in the business sector. Whether you are both entrepreneurs or working in adjacent industries, being a couple in business has a lot of potential—both good and bad. If you are not careful, the pressures of your work can affect you both negatively. If you join your expertise, though, you might find that you and your partner are successful.
The following tips are some important concepts that every entrepreneurial couple should be aware of. Working together doesn’t have to be a difficult situation—in fact, you have incredible power when you combine your capabilities with your partner’s. Consider this advice, though, if you want to fully realize the potential you both have as a couple in business.
Keep Professional and Personal Separate
Keeping your personal and professional lives separate when you and your partner both work in business can be difficult. Even if you do not work together, you are both likely focused on your respective interests and enterprises. Coming home at the end of the day and separating those responsibilities from your responsibility in your relationship can be difficult. Still, you should focus on understanding yourself and your partner in both professional and personal capacities—and not conflate the two. This is essential if you want to maintain the sanity in your relationship and prevent resentment from developing.
Set Clear Priorities and Boundaries
Separating your personal and professional responsibilities is important, but you should take it a step further and establish clear priorities and boundaries with your partner, too. Perhaps you would prefer that there are no phones at the dinner table, or maybe you would like to schedule an hour of family time each evening. It is often impossible not to bring work home to a certain extent, but you can prevent it from becoming a problem by simply establishing what your expectations are and what explicit boundaries will dictate the role of your business in your household.
Work Together and Better
You have probably heard the phrase “work smarter, not harder.” As a couple in business, you can work together and better! Joining your own business savvy with that of your partner has the potential to unleash stellar ideas. For example, Chris Sacca and Chris Sacca wife, Crystal, became famous after he appeared on Shark Tank. Though the pair does not share the same business specialty, they have joined their forces to become a successful business powerhouse. Chris is a lawyer turned entrepreneur and Crystal is a skilled marketing professional. Their combined power has earned their reputation as a business powerhouse.
Focus on Your Family
Whether or not you have children, it is important that you take time to focus on your family and give your partner the attention they deserve. If you do have kids, this may mean planning family outings and ensuring that you will always attend school functions. If you do not have kids, though, it can still be a challenge to find time for your partner. Make it a priority—you might not always have time for dinner together every night, but you should be able to make your family a focus of your attention.
Rely on Each Other’s Strengths
The aforementioned Chris and Crystal Sacca’s success is partially due to their complementary skill sets. While Chris focuses on entrepreneurship, Crystal focuses on creative enterprises and design in marketing. These are different yet equally important strengths that work together well. When you and your partner are both in the business sector, you can benefit from the expertise that your partner possesses—this is an important resource, and it should not be overlooked simply because the expert in question is also your partner. Take advantage of the knowledge and experience they may be able to offer.
Chase Your Own Passions
At the end of the day, you and your partner are separate people. You love each other and you might even be in business together, but you are different people with different dreams. If you and your partner have separate business goals, this is completely ok and perhaps even a positive thing. You should never feel obligated to go into business with your partner simply because you are both entrepreneurs. Chase your own dreams while supporting and encouraging your partner’s. You can focus on your own pursuits and still be a business powerhouse together.
These tips can help you and your partner stay sane while working in the business sector. Even the most successful entrepreneur couples have to take a step back every once in a while, and you can accomplish great things when you keep your priorities and business interests in line.