The world of online casinos is an exciting one – with more online gambling emporiums popping up each day, it can be difficult knowing which one to go for, or where to spend your pennies. But for those with a business, or entrepreneurial interest in the immensely popular world of iGaming, there are lots of factors about the industry that pique a lot of interest. From marketing campaigns, highly lucrative affiliate deals, and of course the lure of the bonus to keep customers loyalty running high- all of these are integral parts of a successful online casino. In this article we will look at one particular tool that is used to not only attract new clients, but retain existing ones as well.
What is a casino bonus?
As competition in the online world is tough, online casinos have had to find new and exciting ways to attract and retain their client base. When was the last time you got a freebie at a casino table in Vegas? Never. But things are very different in the online world. Offers such as these Canadian online casino bonuses offer new and returning clients special offers to increase loyalty and footfall to their sites. A free bonus basically equates as free money, in various forms which means you can play more, and for longer than you would if the bonus was not present.
What types of bonuses do casinos offer?
These bonuses can take several forms. Upon signing up you can receive first deposit bonuses where casinos match the amount of your deposit by a certain percentage. This can be as high as 500% in some cases, but most will at least double your money. You can also benefit from free spins offers where you are granted a specific number of free spins when you play your favourite slot games, essentially giving you more chances to strike it lucky. Some casinos offer these bonuses upfront, and others are earned as you continue playing- that way they ensure that it isn’t just new clients that are rewarded, but existing and loyal ones as well.
Other popular types of bonuses include sticky bonuses which is an amount that the casino gives you to gamble with, but that you cannot withdraw. With this type of bonus, you are essentially being given free money, but you are only able to withdraw the money that you have won, or put in yourself. When you make your withdrawal, the bonus money will be subtracted from your balance.
If you are looking for an online casino and they don’t offer you any kind of bonuses- be them free spins, deposit matches, or even sticky bonuses and free money- then look elsewhere. Any casino worth its salt realises how important it is to keep its new and existing players happy by increasing their chances to win.