Do you know who really is killing your business? Is it competitors? Alternatively, is it your customers who don’t want to buy your products and services? Is it your employees?
No, nothing of that is not something that has a real potential to kill your company. You, as an entrepreneur is the person that can and have the potential to kill your company.
You probably know the feelings when everything went wrong and as an entrepreneur always tries to find the guilty outside you, or maybe outside your company.
Something was wrong, but you’ll need to start with you as a big potential guy who’s killing your own company.
If competitors make something that you think will kill your company you can make changes to keep or recover your competitive advantage. However, if you ignore a change that you’ll need to make in your own company because of competition, then you are the guy, who’s killing your own business, not your competitors.
If your customers don’t buy your products, although you think that your products and services are the best in the world than you must ask yourself following question: Are my products and services something that solves real problems to my customers? If you didn’t answer that questions nor find what your customers want, then you are the guy who’s killing your business.
If your employees are something fatal to your company, you can educate them, you can train them, or even you can change them. You can improve your recruitment process to find the best employees for your company. You are the boss. You make the decision, and you are responsible for killing your business, not your employees.
What are you thinking now, whose killing your company? You, your competitors, your customers, your employees…?
Each of these elements can contribute in killing your business, but you are the person that can stop it.
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