The type of small businesses that we know from the past slowly but surely vanish from the scene of today’s business world.
Some of them are transforming and start using new tools for doing business. Some of them simply expire because don’t want to accept the changes. Some of them will expire if they don’t start to change themselves.
You must start listening to your market.
Listen Your Customers and Potential Customers
Today your current customers and potential customers are more powerful than ever before. They are armed with the social media tools that enable them to spread the word with the speed of light. They can help your company with a good word about you, but also they can attack you and bring bad publicity about your business.
Because of that you must always be close to the people that are your customers or potential customers. You need to start to listen to them everywhere where they are, answer on their questions and communicate with them.
You need to help them if they try to find the solution for their problems, you need to communicate with them about themes of your expertise. You need to excuse about some mistakes that your business make when they talk about them and you need to offer them possibilities to fix that mistakes.
Listen Your Competitors
On the other side, there are also your competitors that you’l need to listen. What they say, what they offer, what they use, how they communicate with their customers and potential customers…? All these questions are worth for you and your company because they can be easily used in the process of learning and improving and preparing your business for the future.
For example, you can find conversation of your competitors and their unsatisfied customer. Why not to start the conversation with that customers and try to convert them into your future satisfied customers.
This is the new type of intelligence that can increase your business potential energy.
What You Need to Listen?
You need to listen everything about:
- your brand,
- your company name,
- your company name plus adjectives,
- your industry,
- your products and services,
- your main competitors,
- your competitor’s products and services,
- your current customers and their names or company names,
- the conversation of your current customers…
As you can see listening become one of the most important business activities today. It’s the new function that brings new and increases current business potential energy of your small business.
Question: What you think about listening as a business function? Did you use listening and what you listen for your company? You can leave a comment by clicking here.