I know that advertisement sell your products and services.
I know that you use an advertisement in different forms to sell more from your products and services. Product reviews, roundups, and features are the best ways to build trust with your customers and avoid lies. These earned media examples will serve your brand’s reputation better than any ad in the long-term.
However, are you honest enough about what your products can and what can’t? Are you telling something to your potential customers with advertising that is not true? Do really your products and services make everything that you tell in your advertising? Do the benefits that you and your business advertise on your advertising materials are the same with the real benefits that your products and services provide?
You can sell once with your advertisement, but after that, your products or service is the only one advertising for repeated purchases. You can’t expect that you will make another sale to the same person which feels tricked. Because, now, they have too many choices to choose between you and your competitors.
Lies are something that makes a big difference between a good or bad advertising. But, also it makes the difference between good or bad business. Customers know that, and can quickly differentiate lie and true. Don’t play the game with the fire. It’s too dangerous for you and your business.
All lies have short legs. It’s also true for advertisement lies.
Because of that, the quote of the week is:
Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out – either by Government, which will prosecute you or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it.
~ David Ogilvy
