In the business world, entrepreneurs base their businesses on the promise.
You promise that your business will solve the problems and satisfy the needs of the potential customers, and if they believe you, they will buy from you. But, if you deliver your promise, automatically you are a more credible and trustworthy person that deserves their trust.
However, if you don’t succeed in delivering of your promises, your credibility and trustworthiness will be zero, and that’s the end of your relationships with that customers.
It is important for you to deliver everything that you promised. Delivering or over-delivering what you promised, automatically build the credibility for you as an entrepreneur and your company at a whole.
Think about situations when you buy something because of the promise on the advertising materials about that something and after trying your new toy you come to the conclusion that the promises about your problems are not delivered. How do you feel in such a situation? Would you buy something in the future from the same company? Even they made another, better promise, simply you will not believe them. They are losing you forever.
The Promise Cycle
Because the promises are something frequently used from the entrepreneurs on one side, and have a very big potential to build or destroy the company I call this the promise cycle.
You promise something, and deliver on that promise. Your credibility is better than before.
You promise another thing, and deliver on that promise. Again, your credibility will increase.
Again, you promise, and you deliver on the promise, and your credibility has increased.
And these continue, again, again…
That’s the cycles that never end until your business is in life. But, on the other hand, each delivering on the promise and increasing the credibility and trustworthy means increasing your business potential energy. If you have more business potential energy, you will have more wealth for your business.