As an entrepreneur you have many more bosses who define your own work and work of your small business.
Every business has customers, or at least should have customers. If businesses don’t have customers, there is not business at all.
We leave in the world where with each day the power of buyers to impact your business is greater than yesterday. Your customers have their own needs, that you need to know if you want to meet them. They have their own problems for which they need solution that your company can offer to them. As you can see they are the biggest potential of your business. More buyers, means more sales, and more sales means more profitability for your company.
Let’s see some shocking truths about your customers, that you as an entrepreneur need to know if you want to survive.
#1 They Are Always Right
That’s true. Your customers are always right, even you think they are not. It is normal that they can change their behavior. They have been changing their needs. They have different problems. All of that will make them to need something more, something better, something special…
But, your company needs to adjust to their needs. They are always right.
Yes. They want excellence. Who didn’t? Do you want something bad? Do you want something below average? Probably, you don’t want neither bad nor below average.
Because of that, your job as an entrepreneur is always to provide excellence to your buyers.
#3 They Know Their Problems Better Then You
One of the biggest problems of entrepreneurs and their businesses is thinking that they are always better experts about problems of their buyers. You need to understand that if your company solves some problems of your buyers, they are the persons that know better what really their problem is.
You need to listen before you propose the solution for their problems.
#4 They Know That You are Not Alone, and They Can Easily Replace You
Small-business owners didn’t have a monopoly on the market or industry. If you are an entrepreneur, you are small-business owner, and you are not alone on the marketplace. There will always be competition that makes your buyers more powerful than ever.
Always have this in your mind, because there is always someone who waits for your mistakes to earn new customer.
#5 They Want Partners and Friends, Not Sellers
The time where there are two persons, one as seller and other as a buyer no longer exists. Today, the sales process or sales cycle is more different. You cannot find nor use patterns to define simple routine how to communicate, connect or offer to your buyers.
Now, you need to build a partnership with your buyers. You need to be their friend who will help them on different aspects in their life if you want to trust you.
If you earn trust, the sales will be much easier.
#6 They Want to Talk About Everything, Not Only about Your Products and Services
Yes. I know that you are an entrepreneur who represents your own business, and that you need to promote and talk about your products and services everywhere. But, as a first you are human being, the same as your buyers. Why not be first human, then entrepreneur and promoter of your own company.
Talk about everything, talk about everyday life, everyday experience… If they can learn something from you unrelated to your company, they can trust you.
#7 They are Your Boss
I know that you start your own business and become an entrepreneur because you want to be your own boss. But, it is not the true. As an entrepreneur you have many more bosses. You have buyers who dictate how your business will operate. You have suppliers who also dictate different aspects of your business decisions. You have partners who also have their needs from your business.
But, one of the most important and the most influential boss in your business is your buyers. Without them, you don’t have business, and you are not an entrepreneur.
Always when you plan meeting with the prospects or current and potential customers, you need to have these truths in your mind.