Case Study – Cosmetics Retail Store Blogging for Business

In the earlier post, I write about 10 possible topics that you can blog in your business blog when you use it as a marketing weapon. Here I want to give you some case study about blogging for business blog. The business as a case is cosmetic retail company that sells cosmetic products in traditional retail store and through online store. The idea of entrepreneur is to use blog as a marketing weapon to increase sale in both retail store and online store. The owner starts their own blog and makes the list of possible topics that will be blogging in the next one month. He uses this list:

1. Products. He chooses three different products: mascara, shadow and gloss and start writing about different characteristic of them. These are three different blog posts. In one he writes about characteristics of the mascara and how that mascara solves the problems with short lashes. In another post, he writes about characteristics of a shadow and impact that users can have with that shadow. In third post, he writes about gloss characteristics and how much glossy will look at their lips.
2. Industry. He chose to write three different posts about cosmetic industry. The first post will be Cosmetics Industry Trends. The second post will be: General about Cosmetics and Toiletries and third post will be: Something about Beauty.
3. Expertise. He chose to write two topics about their own expertise. The first topic will be about How to apply mascara for long lash effect. In the topic will give some step by steps tutorial how readers can apply mascara that will make their lashes longer. With this post entrepreneur exposes their expertise about cosmetics and makeup techniques. The second topic will be: How to Apply Powder Foundation where he will explain 5 steps for perfectly applying that type of foundation. The entrepreneur of this cosmetic store  to make 2 different posts about How to posts every month.
4. Experience of satisfied customers. This entrepreneur asks every satisfied customer to write him one testimonial about experience with different products that they use and are satisfied. If don’t have testimonial they will ask their friends or somebody from family to tell him about experiences. He chose one testimonial and post to a blog.
5. Customer problems. The entrepreneur knows that there are too many customers that have problems with acne and want to write one blog post about that problems. He chose to write post about How to Avoid Acne.
6. Video presentation. The entrepreneur wants to publish one video below 10 minutes every month. The videos will show some how to techniques. He decides to make one video that will show 5 steps how to apply powder foundation that he writes in the experience post.
7. Survey results. Previous month he made a survey about what is the most wanted cosmetic product and receive interesting results. He wrote the post about results and gives some own opinions and future steps that he will get.
8. Current events. The entrepreneur this month goes to seminar about makeup secrets. There, presenters show to the audiences how to use proper cosmetics for healthy skin. He wrote a post about some of the aspects that he learned from seminar.
9. Answering Questions. In one of the previous posts, entrepreneur question from reader about what type of mascara is better from two different types. He makes the blog post as Comparison between two types of mascaras.
10. General blogging. The entrepreneur chose to publish one blog post every month about everyday life. He wrote post about Music that decreases stress.

Now the entrepreneur of the cosmetic store have 15 blog posts for the month. That means on every 2 days to publish one post. That is a very good amount of posts for business blogs.