You can make one when you want to expand your business. You can make one when you want your business to stay on the right way. You can make one when you want to go through most important elements of your business and ensure that everything will be ok.
In the last several years, I make several changes in the business planning process and business plan as a tool to implement and execute such a process. First, I start with the templates everyone used, and soon after starting the implementation, I found that I need something different or something more, that simply need to be included in the planning process. That was a business model.
The same experience continue to tell me that I need more details, especially in the risk areas and risk management. I include that part in my business planning process and business plan normally.
But, again, the experience with the implementation show me that I need something more. Because we can’t imagine today’s business without building online presence, again I make tweaks in my business planning process and business plan, including a separate section about online strategy including blogging and social media presence.
Again, I found that there is something that missed in my planning process. Because my business plan is a tool that I use everyday to manage my business, I want desperately the support system for the online strategy that was implemented as a separate section in the previous tweaks. I need content strategy, or something that I call content ideas that will contain publishing calendar, different content ideas and responsibilities.
Now, that plan is much different from the usually used templates. It is much robust, but much more useful than what I have used in the past.
Here is the mind map created for the implementation of such a plan for your business. This is the latex version updated on April, 2014.
Click on image for full version, or download it here.