When you start your company the important thing that you need to build is your own brand. Your potential customers need to recognize your company.
Brand marketing is important for your company.
Customers need to know about you, your business, value that your company delivers to them immediately when they see something connected to your company.
Today’s possibilities are only limited to your own creativity how to build and maintain company brand. Now, you can easily start building it and reaching your target audience without spending millions dollars.
The brand of your business is responsibility of all company members. You are not alone, because there are also your employees and your partners who also can have a big potential in building your company brand.
Let’s look ate 5 most important branding tools for today’s entrepreneurs.
As an entrepreneur you will have many email based communications with your current customers, potential customers, suppliers, partners, family, friends… You need to emphasize that your business is present on the internet and have the own base where they can find you for additional information.
It is more professional all your business members to have email account based on your company domain name than if you allow to communicate with email services based on other companies.
What you think what is looking more professionally: email@example.com or firstname.lastname@example.org?
2. Email Signature
As an additional branding tool for your company you can use email signature. It is something that can find it’s place at the end of all of your email communications where you simply put additional information about you and your company.
You can add your name, your position in the company, links to your website and blog and most important social media where you are present as a company. This is not only for you, but for all your members.
As a tool that can help you in standardizing all email accounts, you can use WiseStamp.
3. Business Cards
Business cards are another branding tool that can help you in building your own company brand. They are one of the most important marketing weapons based offline.
Add to your business card additional information as your website and blog url and link to your most important social media where you build your presence.
4. Website With Integrated Blog
You need a place where you can present your products, services, solution, your customers, satisfied customers… In one word, you need your brand’s own base when it comes to the online world that will communicate the value your company offer to the customers.
5. Social Media Profiles
As an entrepreneur you probably already have your own business presence on different social media. Are your company’s presence on different social media communicate the same brand, or the same value?
You need consistent branding on different social media profiles if you want to build your brand.