Three Levels of Uniqueness of Your Business Ideas

Business ideas are the first business element with business potential energy of your new business. But, there is the question how to make my business to be unique? Uniqueness of the business is one of the most important competitive advantages. In earlier post about how to measure business potential energy of business ideas, I mentioned four different metrics that you can use to measure potential of business ideas:

Importance of the problems that business idea will solve,
Your entrepreneurial skills to start that business idea,
Market Dimension and
Competition.

What make one business unique?

These are first steps when you analyze your business idea with measurement of business potential energy. But, with this metrics you can decide only about one level of uniqueness of your business idea – Which business.

What are the three levels of uniqueness of business ideas?

There exist three levels of uniqueness of each business idea. Uniqueness is to be the only one of its kind of business. Uniqueness is something that will increase business potential energy of your business. Three Levels of uniqueness of business ideas are:

Which business?
What will be business subject, or what you will sell?
How you will sell the products?

First level of uniqueness is which business you will start. Think about other businesses in particular market niche that can be your competitors. Ask yourself what difference will offer your business.

Second level of uniqueness is what you will sell. How your products or services are different from products and services of your competitors? Think about answer of this question and note all difference. Think about how much is important that difference for your customers.

Third level of uniqueness of your business idea will be ways of doing selling. How you will perform selling? What you will offer to your customers? Think about answers of these questions. Many times entrepreneurs forget about this level of uniqueness of the businesses, even this is so important for whole business. For example, you want to sell in your retail store and also to give possibilities for shipment to home. Furthermore, you can include internet selling or to accept phone orders. Each of these ways of doing selling can make your business unique.

How can I make my business unique?

Answer all the previous mentioned questions.
Note in the notebook all the answers.
Rethink again about questions and answers.
Choose all elements that you brainstorm with the previous steps to include in your business.
Implement that into the business and make it different and unique.