Sometimes we do not have enough information to make a good decision, but we need to decide. So, the decision will must be guided by the assumptions.
However, some assumptions are really dangerous for the entrepreneurs and businesses in general.
Some of the most important decisions for your business simply cannot be based on unconfirmed assumptions, especially if you are in the phase of starting your business.
What are these assumptions that you will need to escape before their confirmation?
The answer is simple. There are two kinds of assumptions on which most of the businesses based their business models:
- Assumptions for what your customers really want.
- Assumption for what type of features need to be included in your product.
First Assumptions: What is something that your potential customers want?
Success of the business will depend on whether the business succeeds in supplying offer that is completely in line with what customers want.
In this you can’t make assumptions, simply customers something wants or does not want. Your job as an entrepreneur is to discover what they really want and to implement it as a foundation for your business.
You need continually to analyze, test, try to and adjust your business model in terms of customers needs, but based on the right information.
Second Assumption: What types of features need to be incorporated in your product/service.
Same as what customers want, also the products and services will need to be designed on the basis on customers real needs. You don’t make your product for you, but for your customers. If more features of the product or service are according customers needs, the greater will be the likelihood that the business will succeed.
Here, there are no opportunities for improvisation, which will be based on unconfirmed assumptions. You must provide quality information to make the right decisions for the future development of the product or service.
Try your assumptions to be only a starting point for getting confirmed information and not a basis for building your business.