In one of our earlier posts, we write about a marketing calendar. A marketing calendar must be part of any successful marketing plan. Simply, a marketing calendar is a 12 month description of what you plan to do about your marketing efforts as an entrepreneur.
As we say in that post:
The marketing calendar is important because it:
- helps you to measure every marketing effort for the period,
- helps you to track marketing costs,
- helps you to improve your marketing efforts
- helps you stay focused.
The template that you can download from this post obtains all important elements of a marketing calendar that will help you to measure efforts, track costs, improve marketing efforts and to stay focused.
The template has seven columns that comprise:
- Marketing activity. Put all marketing activities that you plan to perform for your business.
- Target market. How much persons has that target market? Put the number. For example, 1,000.00 persons or 10,000.00 persons.
- Costs. How much will be costs for that marketing activity?
- Period of time for the specific marketing effort.
- Number of potential customers. How much persons you touch with that activities. Put the number. For example, 100 persons or 1,000.00 persons.
- Results. What are the results for that marketing campaign? Put the number. For example, 10 customers or 100 customers.
With this marketing calendar, you will be able to measure all your marketing weapons that you use for attracting new customers. On the other hand, you can improve them because you will exclude all activities that don’t bring the results – customers.
You can download this template from here.
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