Three Must Have Things for Business Ideas

The business idea is a starting point of every business. On that idea can be based success of the business in the future. If we want to describe the meaning of the business idea we will simply tell that business idea is the solution of the market problem. Because of that as the most important things that every business idea must have are:

1. Problem.
2. Desire.
3. Small chance that problem will be solved.

Problem into Business Idea

A first thing that must have our business idea is a problem. Who will buy something if don’t have a problem that will be solved with that buying? In Wikipedia the problem is defined as:

A problem is an issue or obstacle which makes it difficult to achieve a desired goal, objective or purpose. It refers to a situation, condition, or issue that is yet unresolved. In a broad sense, a problem exists when an individual becomes aware of a significant difference between what actually is and what is desired.

People always desire something. Between a desire and current situation, there is a problem. Every problem needs a solution and that solutions are business ideas. How much greater will be the difference the greater will be the problem, which will produce the greater desire for the solution.

Always on the market will exist problems. As Ichak Adizes say we always have problems, and we will don’t have the problems only when we die. However, every problem doesn’t have the same weight. To find the real problem on the market, we must analyze the current situation asking and answering these questions:

• What is the type of the problems that exists on the market?
• How much people have the same problem?
• What are potential solutions for that problems?
• Can we offer the best solutions for that problems?
• Are that solutions will solve the whole problem?

Desire

Some problems are big problems and some are small. Some problems can be ignored and some don’t. Entrepreneurs must think about problems for which exist a big desire to be solved. Why there is a need for big desire? Because if they are starving for the solutions that our business will give them, there is a big probability for success of the business with that business idea.

Desire is an emotional situation of the person that represents the level of wanting something, or in our case the level of wanting to find the solution for the problem. How much more the person wants to find a solution for the problem, they will have a more desire and also will decide  for buying of that solution.

Desire as the element of a business idea is important also because of the price of solution. If the desire is greater the solution will be more expensive and will bring more profit for the entrepreneur.

We must answer these questions to find if our business idea has a big desire:

• How much is big the problem that business idea solves?
• Are they starving for a solution?
• How they seek possible solutions?
• What is the level of wanting to solve that problems?

Small Chance that the Problem will be Solved with Current Offers

This is also important for success of a business idea, and it is all about the competition at the market about that problems. If the market doesn’t have big competition about the problem that our business idea solves then chances for success with that business are greater.

At the end we must answer on two questions:

• How many competitors sell the same or similar products or services on the market that we choose as a target market? If at the market exist too many competitors you will have a very big battle with them.
• How we can take the position that will differentiate our business from competitions? Differentiation is one of the most important things for every business. This is how our business will look in the eyes of customers or potential customers. If we differentiate our business from the rest of the world, then our business idea will be a successful.

We don’t must invent something to start a business. If we are trying to find something exceptional unique maybe we will never find and will stay in the dreaming level for our business forever.

This post is an addition to our previous post about three levels of uniqueness of business ideas:

• Which business?
• What will be business subject, or what you will sell?
• How you will sell the products?