Before several days here on Entrepreneurship In a Box I wrote about importance of the inbound marketing as marketing for the future. Meanwhile I bought a book entitled as Inbound Marketing – Get Found Using Google, Social Media and Blogs by Brian Halligan and Dharmesh Shah and read it after a couple of days, so I’d like to present an overview of what this book means.
The authors of this book are the people behind HubSpot – Inbound Marketing Software Company. Their experience with their own company in addition to their experience working for other companies as consultants they’ve poured into this book.
What is Inbound Marketing – Get Found Using Google, Social Media and Blogs?
As I wrote in my previous post about Inbound Marketing, this type of marketing is the marketing for today and future. Now to be good at marketing, regardless how much money your business has, but how much you’re smart and creative to use the technology in your marketing goals.
This is something that’s covered in this book. As the title says this book will give you strategies and tactics that will change your thinking about marketing your business. It’s how to be found on Google, social media and blogs.
Why to Get Found on Google, Social Media and Blogs?
In every marketing campaign, entrepreneur and marketers are trying to be present at places where potential customers are. What are these places? Where is a consumer or potential customer for a product or service start to find information about products or services that they need?
Maybe earlier they seated ahead of TV or listen to radio to see or hear an ad. Maybe once they read newspapers and magazines to see some interesting product. However, today, the behavior of people is changed because the power of the Internet. Today people are online.
Today when I would like to know whether there’s any product or service that would solve my problem, I go to Google and search. Through Google, I reach the various websites and blogs that I read to be informed enough to decide before buying. Sometimes I can receive very useful information through social media. These mean that I not consume traditional marketing media. And why I’ll consume it when I’m constantly connected to the Internet and through the internet to all available online information.
Because of that your business should be found on Google, social media and blogs, and that’s the main subject of this book. Therefore, you should have it, read it, re-read it and implement strategies and tactics that are listed in it.
Book Features
I’d like to abstract some of the main features of Inbound Marketing – Get Found Using Google, Social Media and Blogs that really cause impressions on me:
- Language. The first impression from reading the book is the language used by the authors. The book language isn’t a technical language, isn’t a scientific language that’s difficult to be understand from non-technical people. Used style by the authors is understandable for everyone, even for those which first time encounter with these concepts.
- Comprehensiveness. Although the book isn’t large – 220 pages, it’s comprehensive in terms of what entrepreneurs need to start today to have success in inbound marketing.
- Inbound marketing in action. Each chapter in the book has a part called Inbound marketing in action – case studies or example of the success of this type of marketing.
- To-Do List. After each chapter there’s a list of activities that must be conducted about starting inbound marketing techniques.
Really worth book for the price that’s less than $25.
Who’s The Ideal Person for This Book?
Really important question. This book has the potential to help everyone. Potential to help complete novice in this subject and the potential to help any marketing expert to improve their knowledge. Anyway I think the main group of those who should have this book are:
- Entrepreneurs. Each current and potential entrepreneur who’d like to maximize the utilization of marketing activities in their own business must have and read the book. Regardless what type of business posses the entrepreneur this book will be helpful for all of them.
- Marketers. Anyone who’s in touch with any type of marketing, should have and use this book.
If you really want to improve your marketing effectiveness and your overall business you must implement strategies and tactics from this book.
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