Too many businesses depend on location where they are located and especially from traffic on that location. This is the location that doesn’t have enough people who would pass over that locations.
This problem is more expectable to small retail businesses that depend on location traffic.
I’ve received a question from different entrepreneurs that have this type of problem for their business. They ask me how they can market their business in the case of low-traffic location of their store? Here are my answers to that question:
Make a Marketing Plan
Make a marketing plan that will be simple and that can be accomplished from entrepreneurs. In that simple marketing plan define:
- Marketing purpose for your business. Simple define what benefits you want to receive as your benefits from your marketing campaigns. What you want your potential customers to make after they become a part of your marketing campaign?
- Competitive advantage. What is your competitive advantage in the form of benefits for your current or potential customers? This will be stressed in each of your campaigns.
- Target potential customers. Who will be the potential customers which you want to attract? Here you’ll define your potential customers in terms who they are, what is their behavior related to your business, where they are…?
- Budget. How much money you prefer to spend on promotional activities for your business.
- Marketing tools. What marketing tools or weapons you can use to attract attention on potential customers defined previously? This part will be as a list of possible marketing tools that you’ll use.
- Commitment elements. This part of a marketing plan will be something that will guarantee the accomplishment of the plan. Commitment elements can be expressed as a person that will be responsible for each marketing tool and date when each marketing tool will be implemented.
Specify how they can find you
In each marketing weapon, you must specify how the potential customers can find you. Because your business is not located on high-traffic location that is well-known, you must place some type of map on each marketing weapon that you’ll implement.
Be there where your potential customers are
Now, when you have all previously mentioned elements of a simple marketing plan and know your potential customers about who they are and where they are, you will be able to be there with your marketing weapons. If they are in the local restaurant place some of your marketing tools as flyers or brochures there. If they are on Facebook or Twitter let your business be there.
You can be creative to give them something as a discount or gift if they become your customers.
Measure the results
Measure the results of each marketing activity at the places where your potential customers are. You can use marketing calendar template to measure these activities.
Improve
And normally, improvement is something that you must do it. Measurement will tell you what is good and what isn’t good as a marketing activity for your business. Check the results from measurement of marketing activities and compare them with the first element of your marketing plan – marketing purpose for your business. Everything that doesn’t give you results change it, and everything that gives you results, improve it.
This is the simple process that you can implement for your business if your location is a low-traffic location.
Popularity: 1% [?]
