Business Growth if we Achieve the Goals

Each entrepreneur and their business rely on goals. How many times you have set a goal in your head that you want to achieve, and you have not achieved it? The answer is probably many times.

Business goals must be achieved, and they are not a subject that can be set it and forget it. But, how can be increased efficiency in achieving personal and business goals of an entrepreneur? The answer is a commitment to achieve those goals.

What are the Goals?

The goals are simply something that should be achieved within a certain period of time in the future. They are composed from:

• Something that should be achieved. For example, the goal is increasing sales.
• Period of time in which it must be achieved. For example, the goal is increasing sales in the next year.
• Measurable indicator that can tell us whether or not it is achieved. For example, the goal is 20% increasing in sales in the next year.

I write the blog post about How You Can Achieve the Personal and Business Goals in 2010 where you can find the process to achieve the goals.

Entrepreneurial Commitment for Achieving the Business Goals

The most important thing about achievement is an entrepreneurial commitment. Imagine a goal of an entrepreneur where he/she is not obligated to achieve. Does this have a logic?

If an entrepreneur is not obligated to achieve the goals then will their employees will be obligated to achieve it? I do not believe that employees will commit themselves to achievement in such a situation.

Therefore, here I want to present the five steps that you as an entrepreneur will need to perform if you want to commitment towards achieving:

1. Make sure that they are achievable.

The biggest enemy of achieving the goals is setting up unrealistic business goals. For example, if you set the goal to increase sales by 500%, although growth of the industry is lower than 10% it is sure that 500% would be unrealistic.

If you notice that some goal cannot be achieved, simply adjust it in the line of reality. For example, use 15% increasing in sales instead of 500%. The goal with 15% would be much more realistic, and certainly it will be as an imperative for you and your business to achieve it because it is above-average in the industry.

2. Use specific sentences in the goals.

Imagine the goal from our example above: increasing sales in the future. For how much we will need to increase the sales? In which period of time we will need to increase the sales? This is a really confusing and undetermined goal. If you do not know what to achieve and when to achieve probably you will not even try to achieve it.

3. Write the goals on the paper.

There are different scientific researches that has proven that if you put something on paper commitment to that something is much greater. In his book Influence – The Psychology of Persuasion, Dr. Robert Cialdini gives an example from Korean war in which the Chinese soldiers in the camps where he held prisoners (soldiers) were looking for written statements that communism is better than the US system to write on the paper. Thus a long time they were committed to his own statement in which basically they did not believe it.

If the goals are written on paper they will be in a category with a more commitment than the goals that remain only in our  head.

4. Determine the activities that must be accomplished.

Knowing the activities that must be implemented to achieve the goals in advance will increase the level of commitment to the goal. Therefore, once you have the goal on paper, list the activities.

5. Assign responsible for each activity.

At the end of each activity assign responsibility for implementations. In such a way, the commitment will be transferred on the employees, and in the same time will assure achievement.

If you follow these steps in setting and achieving your business goals, the likelihood of achieving the goal will be much higher. I wish you a good luck!

We can change how we see the things around us!

We can see success if we put our brain in the state of creativity. Today is a rainy day! Peoples are closed in their homes, although it is a Saturday, the day that we expect to be beautiful. However, it mustn’t be so black. We can, and we are capable of add more colors in our life in such a terrible day.

I am now in the cosmetic store of my wife, and together we are looking in the street full of water and peoples that try to hide from the excessive rain. In the same time, my wife said terrible day, and I said romantic day. It is the same day, looked from the same position and presented from two different persons on two different ways.

It is a big difference in meaning of this two description – terrible and romantic. In this rainy day, I see romance between couples that love each other, but my wife saw a terrible day from his business perspective, because there are not customers in the store.

It’s because our brain makes a picture about everything that we can see around us. That picture is only our unique picture. We really see the same things but the picture in our brains was different.

When I explain her my picture in my brain it immediately creates a smile of her face. Sometimes we tend to see things only from one viewpoint and because of that we feel a suffer. But, if we have positive people around us, we can change our pictures and chase the suffering from our face. Here are several things that come to my mind about this:

1. We tend to see things in negative manner.

As an entrepreneur you will probably manage more or less employees. There will be negativity in them about some proposals. Your job will be to explain and make that same thing to look same for each employee.

2. Different peoples has a different picture in their mind about the same thing.

You must know that different employees will see same things differently. Here is not about negativity but more about differentiation in the ideas that can be useful. As I talk about different pictures in our brains, there are different ideas in each of that pictures. Because of that it is useful for entrepreneurs to look at each of that brilliant ideas and incorporate them in the subject of matter.

3. We need to be more positive.

If we are more positive, we will feel much better, and that will energize us to perform more and more. It is not only about us, our energy and positive thoughts will energize also the people around us and our working environment. In such a place we can expect more collaboration, more productivity and more quality of work done.

4. We need to share our positive pictures with the people around us.

If you have  a better picture in your mind than it is better to share it with your colleagues. Why is your positivity if you didn’t share and improve your working environment? As I succeed to create a smile on the face of my wife in the environment that is not a perfect, why not to try to help our friends, colleagues and employees to feel much better in the situation when they are feeling terrible.

It is more about how we can see things around us. Sometimes we can see better picture, and sometimes our environment can see better pictures. However, if we share that better picture with each other, we can see a very beautiful world around us, world that we create.

More work doesn't mean more done

As a 13th rule in the 50 Business Productivity Rules is that more working hours doesn’t mean more productivity. Is this rule true and why, if it is true?

I’ve seen different persons working in the same working places with different results and different time needed to complete the same job. It is normal. But, why is this the case?

Before some period of time, I have talked with an entrepreneur that told me how his employees after 8 hour working time hurry to go home. I asked him can he make a difference in the speed and quality of work done between different employees. His answer was that difference exist and different employees give a different performance in their working behavior. This is normal. He cannot expect that each employee will need the same accomplishment time. Instead of that, he must find what are the reasons for this difference, and to try to fix it.

After some analysis about this issue, I come to the following possible answer about business productivity. The answer depends on 4 most important factors that have influence on the business productivity.

1. Different Capacity

Different persons, different teams and different organization have a different performing capacity. This capacity will make some persons quickly to finish their job with the more quality compared with others. We cannot expect every person to have the same capacity for doing right things in a right way.

2. Different Passion

Persons can be passionate about something if they are exciting, have enthusiastic and compelling emotions and positive affinity about that something. If a person has a passion about his job, the work will be done quickly and with more quality. The passion is the beginning about everything around a person and their working habits. Because of that entrepreneurs before decide about selecting people as an employee must try to recognize about what that persons are passionate.

3. Enjoyment

If I enjoy in the tasks that I must to do, I will do that tasks in my best. Some persons will enjoy in the work, but others will work without enjoyment and only because of salary. The productivity will be based on the level of enjoyment, and because of that persons without enjoyment will need more working hours to finish the job.

4. Inspiration

Different inspiration has a different impact on accomplishment. If I’m not inspired to give the best from myself in performing my daily job tasks, I cannot expect that quality of the results will be at a desired level. Some peoples will be inspired from money, some from ideals, but something that is important for entrepreneurs is that they must to try to recognize employees different sources of inspiration.

Solving business problems is an everyday activity of an entrepreneur. They are always present and we can say that there is no business without problems. However, the approach of solving them is something completely different and perhaps something that worries me the most when it comes to small businesses.

Business Problems - Three Aspects

Why This Concern?

First, any business problem that can be seen as a simple, it is not. This means that problems are complex, and we should consider their solution in many different aspects.

For example, let’s take a few business problems:

• Sales decline.
• Collection system defect.
• Delaying in performing duties.

When we look at these problems we can tell that they are problems that for an average business can be a normal everyday case. They seem simple, but the simplest problem is a collection system defect because we need only a technical person to solve it.

Are we solved the problem if only the technical person fix the collection system? My opinion is no, it is not solved because it can appear again. With such a solution, we just masked the real problem – reason for the appearance of that defect.

Delaying in duties performing by employees as a problem can look also simple, because we can punish the employees that are not responsible for their job. However, the problem is not only the employee, the source of the problem can be also:

• Selection system
• Management system
• Training system.

For example, we as entrepreneurs select the wrong employees for our business. Management system doesn’t give us quality performance results. Training of new employees don’t bring quality results for our business. As you can see we can view the problem from different aspects.

Notice that in the business world there is no simple problem, because we can see only the surface of the real problems, and not deep roots of our business model or overall business system.

Concerns regarding this issue appears to me because we always strive to see the problems with technical eyes, or simply as a technical person, which means that in such a way we are blind to see deep root of the problem. Therefore, as a possible solution can be to consider them through three different aspects.

Three Aspects of Business Problems

Three most important aspects for an approach to problem solving are:

• Technical aspect
• Human aspect and
• Conceptual aspect..

These aspects are similar to the three types of managerial skills.

Technical aspect

Technical aspects of the approach to solving business problems is only a defect or currently short-term removing the existence of the defect.

This aspect is fine, but we cannot  stop with finding real solution. We must continue with the next aspect.

Human aspect

Businesses are complex dynamic systems, which are composed of biological and technical subsystems. We cannot consider the business problems without considering the problems through a human aspect. Is the source of the problem human factor? If it is, how can be solved?

Conceptual aspect

This aspect together with the human is the basis for a good solution, a solution that will lead to a situation where there will not appear again such a problem. Conceptual point of view sees the whole, or looks in different affecting of the business as a whole system.

Attention, reputation and trust are the most important element needed for big success and increasing business potential energy.

These three elements are all important but at the same time one of them is more or less important. I mean, that without each of these three elements, the success of the business or entrepreneur will not be as great as if all three elements are implemented and integrated.

Three Elements to Success

The main task of an entrepreneur is to build and implement all three elements if he/she want to become superstar on the market.

Attention

I put it as a beginning in this cycle because it is easiest to achieve, and it is a starting point for each entrepreneur that wants to build other two elements.

The goal of attention is to attract potential customers. It can be achieved for free with some type of viral marketing campaign or with paying for it by using different marketing tools.

When we talk about free attention it is more difficult to achieve it without other two elements. This is because without other two elements, we cannot expect that the people – potential customers will spread the word to their friends. If they don’t trust us, they will not recommend us to others. Because of that I think that this is the cycle composed with three elements that can bring success to the businesses.

Reputation

The second element is more difficult to acquire and in the same time more important element than the first one.

It is a simple mix of several things:

• Public Opinion. What is public opinion about us?
• Social Evaluation. How the community evaluates us?
• Identity Defined by Other People. What kind of identity we receive from other people?

According to this, it is some thinking of other persons. Because it is thinking of other persons, entrepreneurs didn’t have power of big influence in this sphere. But, also we cannot say that it is not impossible.

It is not impossible, because there are various media that have power of influence on the public opinion. So, if you design a campaign for that can quickly build a reputation, you can pay to that influential media to build good public opinion about you and your business that will increase your reputation.

Trust

The last element, but most important element in this cycle is trust. It is the only thing that could not be bought with money, but simply can be acquired. On this element, you cannot influence through different intermediaries as influential media.

It is that element which provides repetition of buying and long-term stability of the business. Therefore, the goal of an entrepreneur is to build trust among prospects and current customers.

It is something, which will increase the reputation of any business and will attract the attention of new potential customers. Everything will be much easier when an entrepreneur succeeds in building trust. So this is something that should be a strategic  goal for an entrepreneur.

Interesting correlation of this element with economy or as an economy driver give us Stephen M.R. Covey in his bestselling book The Speed of Trust:

When trust goes down, speed will also go down and cost will go up. When trust goes up, speed will also go up and costs will go down.

It is simple, when we don’t have it, we cannot  expect quickly to attract attention and to build a reputation.
In the same time, the costs will be bigger because we will invest big amounts of money in attention and building reputation.

This is the cycle, if people trusted us, we will quickly attract more customers that will spread the word about our business. This word will help us to attract more attention and reputation that will be supported by strong trust.

Let’s consider one example.

With the help of a marketing, we can attracts attention, this is a short-term goal. The potential buyer which was attracted in a best case will become a buyer. If we succeed from the first time to build trust in their eyes, they will return and buy something again from our business and in best case will spread a word about our business. If we fail to incorporate that trust in their eye, we will need again to attract them with something different in the future. In the worst cases, he will simply go to another business that would attract them.

Lets continue with a same example but different scenario:

The potential buyer which attention was attracted will attempt to validate our business through our reputation. If he finds that we don’t have good business reputation, the story will end here and money that we spent to attract their attention is for nothing.

Business productivity is an element of everyday work of each entrepreneur. It comes from business members and their work activities. If they are productive and everything was designed perfectly than overall business efficiency will be OK.

The Path to Business Productivity

Here is the list of 50 rules related to this subject, that can be used from entrepreneurs to implement and improve their businesses.

1. If you getup earlier, your daily productivity will be bigger.
2. Your daily productivity will impact on weekly that will impact on monthly…
3. Caffeine will not help you in your business.
4. It is the work done in certain period of time.
5. More work done in the same period of time with the same resources present increased productivity.
6. The real organization is the mother of increased productivity.
7. Business plans increase business and personal productivity.
8. Business systems make faster performing of the same job in the same time.
9. Personal life impact on business life and productivity.
10. 80/20 Rule mean that 20% of activities make 80% of business success.
11. It varies wildly from day to day, from month to month and from year to year.
12. Working smarter means more work done.
13. More working hours didn’t mean more work done.
14. Working harder doesn’t mean more work will be done.
15. Working with passion means more work done.
16. Enjoying what you work will help you to do more work.
17. Inspiration is the productivity creator.
18. Negative individual emotions have a negative effect on a business productivity.
19. It can increase happiness in the personal life.
20. Preparation will increase possibilities of quality done of the work.
21. Focus on the desired results will increase a possibility of quality accomplishment.
22. There will be always the possibility of improvement.
23. Tracking the progress will improve the productivity over the time.
24. Lists are a very useful stuff.
25. Finding constraints and eliminate them permanently will increase personal and business productivity.
26. Always we have unimportant tasks.
27. Outsourcing of unimportant staff will help us.
28. First do the most important things.
29. Help from other people is welcomed and accepted.
30. Checking e-mails are the last on the list.
31. Sometimes finishing the many easier tasks first will increase overall productivity.
32. Overestimation of time needed has a negative effect.
33. Procrastination will decrease productivity.
34. Something that you can do today don’t leave it for tomorrow.
35. Business productivity depend on employees productivity.
36. Business productivity depends on entrepreneurs and managers capability, not on employees.
37. Taking a short break will improve personal productivity.
38. Refreshing the mind give us additional energy.
39. Accepted criticism make better work done in the shorter period of time.
40. Distraction has a negative effect of business productivity.
41. Real information in real time to a real person will help more work to be done.
42. Our time can be divided between family and business time.
43. Learning from other businesses will give us possibilities to escape their mistakes.
44. Stress has a negative effect on productivity.
45. Celebrating success with employees give additional potential energy.
46. Self-confidence is important.
47. Proactive, not reactive is the basis for success.
48. Daily routines increase productivity, but decrease creativity.
49. Notebooks are useful when something important comes to our mind.
50. It is normally that nothing goes right all the time.

When I was a child my favorite holiday was the Easter. I think that also now every child loves this holiday, especially as they collect colored eggs and receive money from family and friends. But, for the parents this day is the same as when they manage the business. Here are some common things between Easter and business that we can learn from this great day.

What Easter Can Teach You About Business?

1. On Easter, We Have Goals

With my son, on this holiday we have goals to go at all my lovely people to congratulate them holiday. In the business also we must have goals that must be accomplished for business success.

2. If We Get Up Early, We Will Have More Time to Fulfill the Goals.

This rule is present everywhere. In some period of my life, I really was getting up late, working until the early morning hours. However, in such a life habit my productivity was really nowhere. I become most productive at 09:00pm when nobody else works at something. When I get up earlier the day is really long enough.

3. My Goals Must be Real, Because I Can’t Achieve Everything

This day is long 24 hour as every other day. I can not be present everywhere although I want to be. The same is in business. It is not good to start several projects at once because in such a case the quantity will destroy the quality of the finished work. It is better to choose a few most important things that you can finish in a given period of time instead to be unrealistic to do more things that you can’t finish. As for Easter, when I make a priority about first and second day, entrepreneurs must prioritize which projects should be completed as the first, which will be completed later after the firs one.

4. I Need a Plan

Without a good plan, I can’t achieve my Easter goals. The same is in the businesses. Without a good business plan, the business will be as a man loosed in the wood without a compass.

5. The Communication

On Easter, I go to the people, and people come to me. If we don’t communicate we can’t see each other on this day. The same is with the businesses that today they are simply a process of communication with suppliers, customers, employees …

6. Pressure Have Negative Effect

Nobody wants the pressure because it creates anxiety and panic. In my case at the first Easter with my son, the pressure that I must to go at many places disastrously affected whole that day. The same is in the businesses. Problems can’t be solved with pressure. Management does not mean pressure, but extracting the potential of employees in favor of business. Planned activities are not dealt with pressure.

This is my list from my previous experience on Easter with my son and probably it is not final.

Often I want to apply the laws of physics in entrepreneurship as a separate discipline or science.

What is Gravity?

I would not use some really complicated definitions, factors and figures in describing the gravity, but would simply express it as:

Gravity: force of attraction that exist between two objects.

For example, when you let a stone from hand it falls to the ground because of gravity (the earth attracts the stone). Is there not an analogy that we can also apply it for companies?

What is something that is most wanted for every business? Every business and every entrepreneur needs a kind of gravitational force that will attract customers and potential customers.

Gravity and Business

The concept of gravity, business and entrepreneur is shown in the picture. We have a business that is a system that succeeds by selling the products and services to the customers. The heart of the business is you as an entrepreneur. Outside of your business are the entities that decide whether to give you success or not, and they are:

• Customers. This are the persons that already buying from your business. They were attracted by a gravitational force to buy that product or service from you.
• Potential customers. Here’s gravitational force is still weak, but should be established and strengthen so it would convert this group into your consumers.

Among them and your business must be a gravitational force which will attract them to your business. In other words, it will attract potential customers to enter your sales funnel, while current customers and clients to get back into your business and buy more and more from your products or services.

Gravitational force will be bigger if the desire of this group of people or businesses to join your business is greater.

Tasks for Entrepreneurs

What will be your tasks as an entrepreneur in terms of gravitational force? First you need to build, then establish and continuously improve the forces that bring new customers to your business and increase sale to existing customers. Finally, you must constantly expand it to the other groups of people outside of  your business.

What are the Basic Elements that Affect Business Gravitational Forces?

• Products or services. This includes the features and benefits. Greater gravitational force we will have if the products and services are more useful for customers and potential customers.
• Price. Some customers and potential customers are attracted with lower prices, while others are attracted from higher prices. Depending on your target market, prices will have different influence on your business gravitational forces.
• Promotion. Many entities will be attracted by your promotional materials such as the advertisements, brochures, flyers, website, etc.
• Distribution. In some cases, crucial for the decision making process from the potential and existing customers is the distribution of products or services.
• You as an entrepreneur. Your reputation, behavior, a way of working is constantly followed by the above entities, and sometimes you can be a critical point to business gravitational force.
• Staff. Your employees are a reflection of your business. Your sales team has big influence in attracting potential customers and helping current customers to make a right decision.
• Combination of all above elements. Sometimes it is not enough only one of these elements for a strong business gravitational force. Therefore, all elements must be sufficiently strong in order to have a powerful gravitational force.

You may note that the above is a marketing mix of a business. So, marketing, entrepreneur like you, and your employees together are elements that increase business gravitational force.

Therefore, improve all these elements and increase business gravitational force, so the success will be here.

What are the critical factors that can make an entrepreneur to become a successful?

This is a subject of research and analysis of many professionals and institutions. It is very possible that we cannot  expect to have an entrepreneur with all characteristics that make them successful. But, the combination of the most important factors can help you to build and manage successful business.

15 Entrepreneurial Success Factors

The most critical and most important factors that can make an entrepreneur to become a successful are:

1. Willingness to take action. This is the first and most important factor for each potential and current entrepreneur. All other factors presented below, won’t have importance if he or she didn’t take a real action.
2. Knowledge. They must have superior knowledge about business issues for business that they start.
3. Creativity. They must have creativity to be unique and continuously improves business.
4. Skills. Each entrepreneur and each business need different entrepreneurial skills that in some cases can be crucial for business success.
5. Intelligence. They must be intelligent to manage all possible situations and to solve the hardest problems that will be a constant in business life.
6. Patience. They must be patient and to continue after losing the first battle, because the war is not finished. It’s only the beginning.
7. Persistence. Persistence simply is a refusal to give up from something, or ability to keep your actions against your personal feelings that you’re not ready for such actions. Feelings and motivation didn’t produce results, but the action is something that will produce it.
8. Teamwork. Nobody can achieve anything alone so this is true also for an entrepreneur because they’re not a “Superman”. They must be team players for their and business success.
9. Calculated risk. This is truly one of the most important questions: did they take the risk? Yes, each business startup is in some level risky. However, more important is how a successful entrepreneur takes a risk? The word calculated risk is the most appropriate word for this feature.
10. Self-Confidence. Self-confidence is a really important and key factor. I think that nobody would be an entrepreneur if don’t have self-confidence that he knows how to start and manage their own business.
11. Experience. Sometimes experience is in category not must have as a factor, but it is something that will increase business potential energy. They must employ all present and previous experience they had into the business.
12. Talent. Talent is something inborn in an entrepreneur. Sometimes talent can be replaced with knowledge.
13. Honesty. Honesty is important in every case, but sometimes honesty, being real can be the biggest enemy of an entrepreneur in some complex conditions.
14. Connections. More connection the more possibilities for building a successful business.
15. Luck. Luck is a psychological factor. Some people can say that they don’t have a luck. And indeed there are some “lucky people” who just accidentally found the right place at the right time. However, it is a small percentage and cannot be included as a serious factor for success.

Why The Number One is most Important Factor?

First, all the factors listed without a willingness to take action represent a potential of an entrepreneur. Actually, this is the business potential energy stored in them that can and should be converted into kinetic energy, which will perform the job. More about business potential energy you’ll be able to read at:

• What is Business potential energy?
• The concept of business potential energy?
• 10 Basic Business Elements with Business Potential Energy
• Entrepreneurial Skills – Source for Business Potential Energy

All factors are important, but none of these factors will make them to be a successful if they don’t take appropriate action. For example, the knowledge and creativity can’t help you to become a successful if you don’t make the first step to start your business.

I know many people who have the knowledge and creativity, are skillful and intelligent, and persistent and patient… But these people are not entrepreneurs, they are working for another company or public services. They’re not entrepreneurs not because they’ve lack of knowledge or are not intelligent or don’t possess other characteristics of the factors for success, but because it didn’t make the first step, action to become entrepreneurs.

Therefore, in that hierarchical structure of decisive factors for success (the picture at the beginning) as the first feature or as the foundation for the success I put the ability to take the action.

What Would be the Profile of a Successful Entrepreneur?

Profile of an Entrepreneur – Superman would be:

Ready to take actions build upon a knowledge and creativity while combining the skills and intelligence, and is patient and persistent, have the ability to work in teams, take risks, but not insane risk and have self-confidence and experience, while it’s honest, sometimes they are lucky, and they have great connections that can help doing business.

Anyway, all factors or characteristics are important because they’ll increase business potential energy of entrepreneurs, and thus the overall business potential energy.

Copy that, Copy this, Copy, Copy… 90% of everything that exist on the market is copying of something else. Is the imitation profitable and effective strategy for existing and future entrepreneurs? I think Yes. One of the mistakes that too many potential entrepreneurs doesn’t become entrepreneurs is because they try to find a unique market niche that doesn’t exist. Maybe that market niche doesn’t exist because there is not needing for that type of products and services. The imitation is a profitable and effective strategy because with the imitation or copy entrepreneurs receive much more benefits:

• You Jump Into the Market that Already exists,
• Much Lower Risk,
• Much Lower Costs, and
• Much Lower Entrepreneurial Stress.

Today on the world market exists so much successful business that was born as a copy of someone else ideas or someone else businesses. Imitation is simply doing something that already is doing from someone else. It is using of the idea that already exists. Here are some advices about copying other businesses to create your own business that will be superior on the market.

Don’t Try to Find Businesses That’s Never Been Tried Before

Sometimes entrepreneurs stuck in finding business ideas that don’t exist on the market. If this strategy succeeds then there is a probability of building successful business. But, the percentage of successful entrepreneurs with this strategy is too small. With this strategy, you must  invest time, money and energy to build something that doesn’t exist and something that doesn’t guarantee the business success. What will be if there are not interests on that market? Cleaver entrepreneurs don’t take a risk with something that doesn’t guarantee success.

Because of that if you are start-up entrepreneur or small business owner don’t try to find business that’s never been tried. Leave that for big companies that have enough resources with which they will cover their own fail in something new. But, if they succeed in that copy their success into your own business.

Find Your Idol

Every person have some idol that want to copy to look like them, live like them, behave like them, work like them… You must to find the successful entrepreneurs or businesses that you can copy into your own business. The task is to find someone who already has experienced success that you want. Make a list of possible entrepreneurs and business for the next steps in this process.

Follow Them

When you find and choose your idols spend some time in following them. Answer these questions about your idols:

• What is that they do for their business success?
• What is their step-by-step process to the success?
• What is their behavior?
• How they are marketing their business and products and services?

Follow them and answer on these questions to find the secrets of their success.

Study and Learn Everything that They Do

Study and Learn, Study and Learn… This is the basic of successful copying someone else business success. You must answer on these questions after studying their success:

• Why they are better from other businesses in the same industry?
• What are they making different from others?
• What is their superior value?
• How they are recognizable on the market?
• How are they building their credibility?

Copy All Success Factors into Your Business

After you have knowledge about their business success factor you can start making plan for implementing that in your own business. Implement all factors that you identify in the previous step. Do not try excluding some of the factors that you identify. Copy all of them into your business.

Improve Them

Now, you have already made a system and potential for your own business success. But, you want to be number one on the market. Because of that don’t stop here. Improve it. Improve all factors and implement other factors to be better from businesses that you already copied. Improve it if you want your business to be recognized as something unique on the market.

Now, what you think? Is your business fake copy or unique business that copied and improves on other businesses? I think that you have original business though it is born from other people ideas and success. The process is simple:

Find + Learn + Copy + Improve = Unique Success