It's not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. ~ Charles Darvin

How to Increase Your Prices Without Losing Your Customers

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Last week we talked about four ways to increase prices for your business. In that post, I’ve described four different techniques to increase your price based on different situations as a reason for that step. But, the real problem when we talk about raising the prices is the customer’s perception. I don’t know entrepreneurs that [...]

4 Ways to Increase Your Prices

Increasing Prices

When we talk about prices, it is very sensitive question for each entrepreneur. Higher price mean more profit, but on the other side, it’s also danger to lose some of your current customers. Sometimes as an entrepreneur you are forced to increase your price. That forces are dictated from your market, and they are highly [...]

5 Pricing Mistakes That You Need to Escape

Social Media Strategy

Pricing is a combination of science and art. We cannot focus on science without art or on art without science when we are pricing our products and services. Do you think that your price is one of the most important elements in your business? Do you know that everything that you do in your business [...]

Pricing Strategy – Apple’s Case

Pricing strategy is one of the most important business strategy. The wealth of your business in much will depend on that pricing strategy and customers perception about your prices. I am Apple’s iPhone user nearly one year, and now I am close to make a decision to buy an iPad. In the same time, my [...]

How To Build Superior Value Proposition – Part 1: The Basics of Superior Value Proposition

This is the first part of a series of articles reviewing the steps to build a superior value proposition for your business, products and services or your offers. This series of articles is designed for all types of business – offline and online. Some important part that I want to note here is that superior [...]