Small businesses don’t like to experiment much when it comes to marketing. They usually opt for local media ads, leaflets, and coupons for loyal customers. These are all useful and tested tools and small businesses shouldn’t disregard them.
However, blogs, usually reserved for larger and tech-oriented companies, are actually very well-suited to the needs of a small business and its customers. Having a carefully curated blog could be of great help with expanding small businesses and creating a deeper connection with existing customers.