Here are the best marketing articles to help you market your business and become an expert marketer.
Tracking KPIs (Key Performance Indicators) is crucial for startups to determine whether efforts and investments are paying off with desired results and target revenue. Key performance indicators are critical analytical tools that remind you to simplify, expand, or implement an exit strategy in the worst-case scenario. Remember, without proper tracking and analysis, it can be […]
31 Startup KPIs and Metrics to Measure with Examples Read More »
In today’s fast-changing digital world, it’s easy to overlook the impact of physical marketing materials with many digitally available options. With social media, email campaigns, and other online advertising opportunities readily available, many businesses have solely put their focus on digital marketing strategies. Still, there is tremendous value in using traditional physical marketing materials such
Understanding the Value of Physical Marketing Materials Read More »
In the ever-expanding world of digital marketing, understanding and using data analytics is similar to possessing the master key that unlocks the domain of consumer behavior, campaign effectiveness, and website performance. The launch of Google Analytics 4 (GA4) represents more than just an update; it is a critical shift in the paradigm of web analytics.
A Comprehensive Guide to Google Analytics 4 Read More »
All entrepreneurs will agree that they want to stay ahead of their competitors and see their businesses expand. One way to do that is through digital marketing. How you promote your brand to your audience online can determine your company’s success, but with so many existing digital marketing strategies at your disposal, which one should you
As technology advances and the internet becomes more integrated into our daily lives, many companies are shifting focus to the online marketplace. Traditional advertising methods like print ads and billboards are replaced by digital marketing strategies such as search engine optimization (SEO). A robust online presence is crucial for your business success in today’s digital
What Drives Success: Understanding the Power of SEO for Businesses Read More »
Brand, branding strategy, branding… What is this all about? You have probably already heard these terms and have done something about branding. But the most important question is, are you strategic enough when you approach your branding activities? In more than 20 years of experience working with small businesses, especially startups, I have seen that
How to Build a Strong Brand Strategy: Essentials for Long-Term Success Read More »
