Features are great, but they can be a bit overwhelming. Benefits are more tangible, so they resonate better with customers. They also help you tell your story – and that’s important for building trust. Some of the mistakes entrepreneurs make in their marketing efforts are when they focus on showing only the features of their […]
6 Steps to Show Benefits Instead of Features Read More »
Most of us have been guilty of making a handful of online marketing mistakes that can keep us from reaching our full online marketing potential. In fact, some of these mistakes have probably already cost you thousands of dollars in lost sales and wasted advertising dollars. So, rather than let them happen again, here are
Online Marketing Mistakes That You Might Want to Avoid Read More »
Whatever the motivation for considering a gift for corporate partners, it is crucial that you carefully consider your options and select a present that is appropriate for the situation, reflects the nature of your cooperation, and serves as a token of gratitude. Choosing corporate gifts for business colleagues is not as easy as choosing gifts
How to Make Corporate Gifting Work for Your Business Read More »
The rise of fan engagement has coincided with the internet of things. With social media platforms, it is clear that sports have shifted from being more than just a match on a Saturday afternoon. Gaming apps, pre-match entertainment, fan pictures, and social media interaction are now part of what sports clubs offer in the competitive
Fan Engagement: What’s The Hype? Read More »
A lot of businesses will get to a point where they feel like they need to make a change, but they aren’t sure if that means an entirely new brand strategy or a brand refresh. Both can revive the performance of your business when used appropriately and done well, but how do you know which
Brand Refresh or Rebrand: Which Do You Need? Read More »
The use of animation in your marketing and for your business can be powerful when done well. Animation can help you attract new customers, engage with your current audience and build your online presence. You can also advertise your company without spending a lot of money. Animated content tends to be a very cost-effective option.
When to Use Animation in Business Read More »
