Looking for new ways to drive sales and expand your customer reach? While digital advertising has experienced an explosion in revenue growth in recent years, there is still a valuable place reserved for offline marketing. Any new business needs to quickly find its feet and find an audience – and the best place to start is with a local focus. Here we will take a look at some of the best ways you can expand your local reach and gain visibility using tried-and-tested offline strategies.
First sparks an idea. Next, create a vision. Now you have the blueprints of your small business laid down and ready to roll out. Before you cut the red bow and celebrate your launch, take a second to triple-check quadruple-check this list of tips to ensure you have all the wrinkles ironed out and that your business plan is as close to fool-proof as possible.
Too many entrepreneurs trip over their own feet by running too fast; pause and read through these essential pointers before starting your small business.
Corporate blogs are the result of demands from consumers for organizations to be more transparent with their customers. These act as a means of humanizing the corporate act which was once thought to be emotionless and cold. The reason why marketing pundits emphasize on a well-kept and relevant corporate blog is simple: it’s effective in increasing communication and awareness about brand image.
But there are some corporate blogging best practices that you need to follow before you can leverage this marketing tactic. Whether you’re running a B2B or B2C company, there are some rules to follow when it comes to corporate blogging:
According to a wide-ranging survey by Clutch, 55 percent of small businesses invested in search engine optimization (SEO) in 2018. It seems like a good enough percentage, but that represents a mere three percent growth from the previous year.
The reluctance of small companies to leverage the benefits of the search may have something to do with 28 percent still not having a website; since companies link the digital marketing approach to boosting a website’s ranking, there is a belief that SEO has no relevance in the business.
And that’s just the tip of the misconception iceberg.
Successful entrepreneurs know how to follow the most significant trends in the scope of their businesses. Some people create trends, and there are the people who understand the trends. Also, there are the people who create and understand trends. The rest are people that neither created nor follow trends.
The same is in the business world. Some businesses create trends. Also, some companies follow trends, and some businesses neither produce nor follow trends.
To be different from competitors on the market is an essential thing in ensuring prosperous future of your company. So, it is critical to have a clear answer to this question: how your company is different from competitors.
One of the most asked questions from entrepreneurs, when we talk about the differentiation between them and their competitors, is „how I can differentiate when there are too many similarities that I can’t avoid?” If you become different from competitors, the potential customers will choose you instead of them. Because of that, this is an important question you need to answer.