Marketing calendar will need to be part of one excellent marketing plan. Marketing tasks, such as brochures, flyers, radio and TV campaigns, mailings, phone calls, networking techniques, and other must be managed and implemented in real time.
For all organizational change processes, there is a reason, force, cause, or source of the organizational change. Whether it is the pressure from the environment, or it is an internal pressure, each organizational change has its causes, and these causes are sources of organizational change.
What makes small businesses and entrepreneurs really successful? It is flexibility. Flexibility means that they quickly change themselves and their businesses. All entrepreneurs must have a system through which they can follow possible sources of organizational change and without any delaying to make all necessary adjustments in their work.
Some question that is asked permanently is whether sources of organizational changes are important or not for entrepreneurs? Entrepreneurs that aren’t following sources of organizational changes will not be entrepreneurs for a long time.
We are living in a period of big global economic recession. Customers are scared about their future. Loosing jobs and lack of finances enforce them to save and avoid spending of money.
Do you want more customers, more income, and more profitability? Then, you probably need an excellent marketing strategy. But, strategy without a plan doesn’t bring you the success that you want. So, you will need an excellent marketing plan.
Everything that you do and want to accomplish will require some type of planning activity. Sometimes you simply don’t have a written plan but you make a plan in your mind. Plans are outcomes of planning activities where you address what you need to do to achieve something you want to achieve.