The holiday season is the most important time of year for most retailers. Ecommerce store owners are no different. Black Friday and Cyber Monday are two of the most profitable days of the year for ecommerce stores. In 2016, there were $3.45 billion in ecommerce sales on Cyber Monday alone. This is why it’s crucial to have a plan of attack, or else you’ll get buried by the competition. Here are some holiday-themed ecommerce strategies to give your store an edge this year.
Pro Marketing Advices »
In the last few years digital marketing has grown so quickly that it can be easy to forget the tried and tested ‘traditional’ marketing methods. While it is important to dedicate time to your social media profiles, websites and online advertising such as paid media, it is just as important to include traditional methods into your marketing plan, imagine the results your small business could achieve if you combined the two!
To say that running a business is hard would be the understatement of the century. Modern small business owners are some of the most overworked individuals in the history of capitalism, with a never-ending agenda and an ever-growing task list. From developing and improving products to building customer relationships to maintaining a functional, friendly work environment, the plate of any entrepreneur is always full.
The role of a professional website in the promotion of a business is hard to overestimate. However, creating your own website without experience in coding and in short time frames may seem impossible. Fear no more! WordPress Business Themes are a perfect solution! Made with inexperienced computer users in mind, these templates will take 5 minutes to install and are effortlessly customizable. Show the face of your company, broadcast your business project to the world!
Proper search engine optimization begins with thorough keyword research. Keyword research is the process of choosing keywords that are searched by users to get to products and services you offer. There’s no way around this. If you aren’t targeting the right keywords, you aren’t reaching potential customers, and you’re likely wasting money. When you research the right terms to use, you both increase your rankings and learn more about who your customers are. It’s a win-win situation. Having knowledge of these keywords can also assist with your overall marketing and content strategy.
The “old school” business cards still have a place in today’s highly digital and fast-paced world. While technology has made communication quick and convenient, it has also inadvertently made networking cold and impersonal as well.
Used properly, a business card can be an effective tool in building closer ties between business acquaintances. It offers specific advantages that digital alternatives can’t match – at least for now. Let’s explore some of the benefits of using business cards.