Some of the mistakes that entrepreneurs make in their marketing efforts are when they focus on showing only the features of their products and services and features of their business. However, potential customers don’t want to know the features they want to know about benefits that they will gain from your business. So, you will need to show benefits instead of features.
In reality, people don’t care what you or your company do. The only thing that they care is what you can do for them. Benefits are simply answering the question: What’s In It For Me?
Here is a list of some basic steps that you must accomplish to extract the benefits from the list of features that you already have.