An innovation, which might actually have been successful, isn’t even introduced because market research predicted it would fail.
~ Decoded – The Science Behind Why We Buy by Phil Barden
About the Author
Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating small business excellence through innovative thinking and acting. You can find his products on Insider's Page. Or contact him about consulting services at info at sutevski dot mk.