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5 Tips For Better Commitment to Business Goals

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Each entrepreneur and their business rely on goals. How many times you have set a goal in your head that you want to achieve, and you have not achieved it? The answer is probably many times.

Business goals must be achieved, and they are not a subject that can be set it and forget it. But, how can be increased efficiency in achieving personal and business goals of an entrepreneur? The answer is a commitment to achieve those goals.

What are the Goals?

The goals are simply something that should be achieved within a certain period of time in the future. They are composed from:

  • Something that should be achieved. For example, the goal is increasing sales.
  • Period of time in which it must be achieved. For example, the goal is increasing sales in the next year.
  • Measurable indicator that can tell us whether or not it is achieved. For example, the goal is 20% increasing in sales in the next year.

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Business is Just a Game

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Business is an simple game

Too often the primary constraint for business startup is our opinion that we do not have enough native talent to become entrepreneurs. This opinion appears about everything else that we want to do. Perhaps this is one of the biggest constraints to start a business and to achieve personal or professional goals.

Business and Talent

I believe that talent cannot be placed in a category of “native” characteristics of an individual. Talent can have a certain characteristics or native predisposition but in the same time talent is something that is constantly building through our learning, trying, experiencing … So we cannot say that all persons which are talented are talented because they are born with that talent. For example, a football player can have talent through some predisposition as a kind of passion for playing football. However, to achieve what was achieved from each successful football player during his career is every day practicing, learning from different coaches (teachers, consultants …), active playing in more matches better and better (experience).

But, the fear because of lack of talent is one big constraint for entrepreneurs on their path to business startup. As entrepreneurs from us will be required to start and run a business, to develop that business, to create and implement strategies, to plan, to take different actions, to make a profit … But, these activities are something that can be performed from everyone.

Because of that constraint, too many good business ideas didn’t become real businesses.

The Game and Business

As a child, I remember that when I get some money from home, I find myself running to go into the game stores where I buy chips to play a video games. The process was something like this:

  • First, I stay near someone who already plays one of the games and look in what he was doing. In such a way, I’ve been studied the rules of the game because I want to learn how to play the same game.
  • When I finally start with playing, I was trying to apply the rules that I learned in the previous step. The start was followed by many mistakes and certainly losing a lot of chips at the first level of the game.
  • After my first playing, again I follow someone more experienced in playing the game. In such a way, I was learned additional rules, tips, tricks…
  • After additional learning, it comes again to play and applying new rules, tips and tricks learned. Certainly, the first level is already history, I’ve passed it.
  • Then I was starting with a combination of monitoring the experienced players and discussion about different achievements of my friends in order to obtain more information about the new rules, tricks and tips in the same game that I needed to learn.
  • After all of that I was repeated all these exercises, trials and tests until I didn’t reach the end of the game when I was losing interest about it.

Here is the analogy with a business:

  • Monitor the market and learn the rules of the game in the market. Who are the major players? What they are doing? How they are playing the market game?
  • Entrepreneurs start a business by applying what is learned about the rules of the market game.
  • Entrepreneurs continue with analyzing the previous business activities and still learning the rules that can be implemented.
  • They participate in seminars, talk with more experienced, continue with further learning and applying everything that will come up.

So business is nothing more than the process of playing a game. It requires perseverance, creativity and patience.

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It’s All About How We See Things Around Us!

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We can see success if we put our brain in the state of creativity. Today is a rainy day! Peoples are closed in their homes, although it is a Saturday, the day that we expect to be beautiful. However, it mustn’t be so black. We can, and we are capable of add more colors in our life in such a terrible day.

I am now in the cosmetic store of my wife, and together we are looking in the street full of water and peoples that try to hide from the excessive rain. In the same time, my wife said terrible day, and I said romantic day. It is the same day, looked from the same position and presented from two different persons on two different ways.

It is a big difference in meaning of this two description – terrible and romantic. In this rainy day, I see romance between couples that love each other, but my wife saw a terrible day from his business perspective, because there are not customers in the store.

How we look things around us

We can change how we see the things around us!

It’s because our brain makes a picture about everything that we can see around us. That picture is only our unique picture. We really see the same things but the picture in our brains was different.

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What are the Most Important Elements in Business Plan?

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In the previous post I write about seven different meanings of a business plan. It is more about why the business plan is helpful for entrepreneurs. In the future I plan series of posts about planning that will be more about details in writing it as a part of planning process.

In this post, I want to select the most important parts or elements of a business plan that will give the more proactive role of an entrepreneur as a person who plans to start a new company. The intention is to look in a business plan more as a part of an overall planning process not as a physical document, or something that must be written.

1. Business Model

Business model is something that is developed around an initial business idea of an entrepreneur. Everything after this element in the planning process is based on that model. It can be a simple piece of paper or napkin that you find around your hand when you come up with some good idea. This piece of paper after that can be translated in bigger paper with better graph of the model.

Business Plan - The Most Important Elements

Business Plan - The Most Important Elements


Something that is more important is that business model is not based only on an entrepreneurial idea, it only started there. It must be checked with the reality – the market, or the customers that will use something from the company. Because of that you start with the planning process immediately after the process of creation of the ideas.

2. Products or Services

You have a business model, but business model without something that your company will exchange for money is nothing. Products and services will be subject that you will be sold to the customers. They will be the things that will solve customer problems. Anyway, your idea starts with the problem that exists on the market.

Because of that, in the planning process you as an entrepreneur must find and describe every aspect of the future products and/or services. You can answer these questions as a framework in the process:

  • What will be benefits for the customers?
  • What will be features?
  • How will be made products and services?
  • What technology will be used?
  • How the products and services will be sold?
  • Who are the major competitors?
  • What are features and benefits of their products and services?
  • What are the most important differences between yours products and services and competitors?
  • What products and services you can introduce in the future?

Answering this question you can have an important framework for your products and services in the broader view.

3. Needed Financials

Every start-up needs money. You cannot go with an effective planning process without financial planning included in that process. You need money to start the company, to grow it, to develop and implement new ideas, to pay daily activities, to make more money…

You can have the best ideas incorporated in your business model, and develop on paper the best products and services, but if you cannot produce them and bring to the market your company cannot start or cannot develop as it is covered in the plan. Because of that you must spend your time in planning needed financial for each business venture in which you want to enter.

In your planning process, you must answer these questions:

  • How much money I will need to start my company?
  • How much money I will need after startup before my business start brought money?
  • How much money I have that is needed to invest?
  • Where I can find additional money?
  • What is my backup strategy about finances?

4. Market Analysis

Market analysis is a basis to see what’s really happening outside of you as an entrepreneur and your business. It will give you answers that you didn’t know, and that you can incorporate in your business model, products and services, financial and strategies. It must be performed if you want to build a company that will be close to the potential customers. This analysis must answer at least on the following questions:

  • What are the target customers?
  • How often those customers will purchase specific product or services?
  • How much they are willing to pay for products and services?
  • What is the dimension of the market that is obtained from competitors?
  • What is the price of the specific product or services of the competitors?
  • What is the impression that we make with our marketing campaign?

5. Strategies Including Online Strategy

As a fifth element that must be resulted from a planning process is strategies. Without strategy entrepreneurs can be seen as a persons that were loosed in the space that looks like an infinite universe. Strategy is a tool that will give you eyes to see your path for the future success.

As you can see I stressed online strategy that must be part of overall business strategy. When you make a strategy you must think about the online presence of your company because more and more it is identified with your overall strategy.

6. Break-Even Analysis

Break-even analysis is a very powerful tool for entrepreneurs. It simple tells you how much you must sell in certain period of time to cover all costs. And everything above that point of sale will be the profit. You can check the planned numbers and numbers from the break-even point and make necessary alignments in sales forecasting, financial, marketing activities…

7. Cash Flow Analysis

Does your business will have enough money to finance business operations in certain period of time? This question will be answered from cash flow analysis. It is important part of each planning process, especially for the startup businesses.

8. Profit-Loose Analysis

Does your business will make profit or loose? When the business will start to make a profit? This questions will be answered with profit-loose analysis. With this answer you can align your financial planning process and will now what you must to take to ensure normal business operations.

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Business Problems – 3 Solving Aspects

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Solving business problems is an everyday activity of an entrepreneur. They are always present and we can say that there is no business without problems. However, the approach of solving them is something completely different and perhaps something that worries me the most when it comes to small businesses.

Why This Concern?

First, any business problem that can be seen as a simple, it is not. This means that problems are complex, and we should consider their solution in many different aspects.

For example, let’s take a few business problems:

  • Sales decline.
  • Collection system defect.
  • Delaying in performing duties.

When we look at these problems we can tell that they are problems that for an average business can be a normal everyday case. They seem simple, but the simplest problem is a collection system defect because we need only a technical person to solve it.

Business Problems

Business Problems - Three Aspects


Are we solved the problem if only the technical person fix the collection system? My opinion is no, it is not solved because it can appear again. With such a solution, we just masked the real problem – reason for the appearance of that defect.

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7 Business Plan Different Meaning

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Business plan is one of the most important business documents produced from the brain and pen of an entrepreneur. But, when we see them as a document the real worth from an entrepreneurial perspective is dramatically reduced. It is better to look in it as a business planning process.

Before several weeks, I  worked on a business plan for new startup venture that I plan to start this summer. Working on that document lead me to walk in every aspect of that business in the future. After finishing the process I feel more prepared to start that business, and it gives me big self-confidence for the future.

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