It's not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. ~ Charles Darvin

Write a Better Marketing Plan – 5 Questions & One Table

I found myself several times in the position of formalization of the marketing plan that I think last forever. Writing a better marketing plan from my experience is not a good document with charts and graphs, but simple roadmap to achieve overall marketing objectives. I write more about this in Dangers When Planning Your Business [...]

Leads Database Template

Previous we have two posts about creating leads database and case study for the cosmetics store that create leads database. This database will help you to manage your leads and marketing activities connected with that leads. I made one template that can be used as lead’s database. One sheet of this template is for one [...]

Case Study – Cosmetic Store Create Leads Database

We will continue with case studies for our cosmetic store that have his own business blog from earlier posts. This case study is for the earlier post about creating lead’s database. Now the entrepreneur of that store wants to start with collecting leads for their business and to make lead’s database. He starts with one [...]

Leads Database

As one of the most important marketing weapons for every small business is database with leads. This is database where business storage collected information about current and potential customers. Every marketing activity that you do for your small business relies on quality database. You send letters, e-mails and use telemarketing and because of that you [...]

MARKETING WEAPONS – BUSINESS CARDS

I will start the series of infinity marketing resources that I claimed in the Marketing resources. As the first marketing resource or weapon that will be presented are business cards. Every business MUST to use business cards as a marketing weapon. Business cards are marketing weapon that have all information’s about business when some people [...]