Essential Skills of a Great Link Builder

Any expert link builder providing SEO services will agree that for the search engines that plod the web, links are like the streets between the pages in the expansive metropolis that is the internet.

On the web, links can be explained as the votes cast for the target by the source. But since the major search engines updated their algorithmic techniques, the principles that dictate their importance and demand have changed. For any link builder, these changes mean that all links are not the same, and you must be armed with exceptional skills when it comes to creating good links that receive more votes.

Evaluating Websites For Overall Relevance & Authority

This is probably the most recurrent issue that link builders experience when trying to find appropriate placements. When looking for good and relevant content and you happen to land on a subpage that gives the impression that everything is right, it is easy to have a narrow vision. The page might be awesome, well written, and contain good social signals and comments related to your website.

However, when you examine the site carefully, you find there is nothing good but poor-quality and thin content, as well as poor and random writing. If you want to know more about developing quality content and how to implement it in your campaign properly, you can check competent SEO services in Sydney and learn more about the strategies used by the experts.

High-quality content can be overshadowed by poor quality content in the same way as bad links in a profile can override that good links. Let’s say, for instance, you happen to land on a good subpage after looking through several pages of search engine result pages using a rare keyword variation, and perhaps the page ranks highly for a decent word. However, if you try to search for contact information and get a 404, you need to be wary. If you go ahead and perform a site search and discover that most of the pages contain spam content, you need to stop and think. Would you like to be associated with the website?

How To Know When Search Engines Release Updates On The Algorithms

Google and other major search engines change their algorithms hundreds of times every year. While most of the updates are not major, search engines occasionally roll out major updates like Google Penguin and Google Panda in the past. These have the potential to affect the search results tremendously. For the great link builder, knowing the dates when Google and other search engines update can help to explain the fluctuations in rankings and organic web traffic and eventually improve search engine optimization when it comes to link building.

In summary, there are numerous other skills that are essential skills of a great link builder. But for starters, it is important to learn how to evaluate websites for their general relevance or pertinence and authority. Secondly, it is crucial for any link builder to know when search engines release their algorithms’ updates. You can get specific details on Google updates when you search online if you want to stay up-to-date with these changes.

Any reliable SEO company should have link-building professionals with at least these two skills besides the numerous others that are required. So, don’t hesitate to seek the help of these professionals.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan