Marketing has changed since the turn of the century. People are no longer connecting or consuming their information in the same way, and it is up to business owners to adapt to the changing landscape. In the past it might have been enough to run a television commercial, place an advertisement in a local newspaper, or hang up some business signs, but this is not always the case any longer.
If you want your business to reach as many people as possible – particularly people who are interested in purchasing your product or hiring your service – then you need to bring your marketing techniques up to the 21st Century.
1. Interact On Social Media
There are a lot of factors that go into where someone decides to shop – price, product quality, and availability being just a few. One primary deciding factor is the customer’s relationship with the business. If customers have a good relationship with a specific business, they are likely to continue coming back, even if they can find the same service or product elsewhere. This makes it important that every business interacts with their customers – helping them with their needs or issues, and providing a friendly face to the company.
Social media allows businesses to do this better than ever before. Now you can connect with your customers – or potential customers – in seconds, from anywhere in the world. Social media allows you to reach millions of people – during which time you can promote your new products, advertise a sale you have upcoming, or help customers out with issues/additional information. By being able to connect directly with millions of people, you not only improve your reach, but you improve your customer relations.
2. Create Video Content
Creating high-quality video content has become an excellent way to get your business noticed. Creating videos related to your niche, and posting them on sites like YouTube, provides you with two benefits. First, you are providing a service for your customer, increasing your value to them. Secondly, by posting onto one of the most popular sites in the world, you are increasing your audience reach.
For example, if you are a mechanic, you can create videos centered around auto repair tutorials. Show people how to change their oil, repair common problems, or how to avoid accidents. Sure, the customer being able to handle a situation on their own may cost you some small short-term business, but they will still turn to you when a large problem arises, and be more likely to choose you, knowing you care about your customers enough to produce these videos.
3. Search Engine Optimization
One of the primary ways that people now find information is through search engines. Anytime someone needs to know something, they open up their phone or computer, and type their question into a search engine. Being at the top of search results related to your company is a great way to drive traffic to your website, but it is not always easy. There is a lot of competition for those top spots, so you’ll need to learn about SEO if you want to get ahead. Anyone marketing in the 21st Century should pay attention to SEO, or they will be in danger of being left behind.
4. Track and Analyze All Traffic
Lastly, in order to know if your new marketing methods are having an impact, you need to track your traffic results. By monitoring how much traffic your website is receiving – along with other information such as where the traffic is coming from, which pages are the most popular, and how long people are staying on your website – you can make better marketing decisions, and adjust your strategies based on the information you have learned. There are services that will monitor your traffic for you, and report back on the results, but you can try it for yourself for free with programs like Google Analytics.
5. Make Use Of Today’s Technologies
With new technologies have come new ways to reach potential customers. While traditional marketing methods can still be effective, they are best when combined with the latest strategies. By making the most of the new technologies, you can reach more customers than ever before, have a better relationship with them, and find the best methods for marketing your business. Doing all of this will bring your marketing efforts into the 21st Century, and help you to compete in today’s business world.