It can be a daunting prospect, unleashing your eCommerce website to the world, especially after putting so much time and effort into it. There are a few things you should consider so that your eCommerce website doesn’t flop. Here are five strategies to get you started:
Don’t forget about mobile eCommerce website
Chances are, you or your developer has designed your website on a PC, laptop, or Mac, and while it looks great on a big screen, does it work for mobile? This doesn’t just mean making your website mobile-friendly. Sometimes you may have to change the whole design to read correctly, and all falls into place on the smaller screen of a mobile phone. Check out this guide by Smart Insights on mobile consumer users to understand just how important this is.
Never stop changing things on your eCommerce website
According to statistics from the Kissmetrics Blog, 80% of the people visiting your website won’t convert. This means they won’t stay on your website for long, download the content you’re offering or buy the product you’re selling. There can be many reasons for this, but you need to get it sorted ASAP if it’s a fault with your website. To keep track of things, make sure you’re carrying out frequent A/B testing, seeing where the bounce pages are, and understanding the customer cycle better.
Efficiency is everything
A website that loads instantly and works well will do far better than an over-the-top website that is difficult to navigate and slow to load. This is something you will have to consider when looking for a domain for your website. But when it comes to storing data for your website, it’s a good idea to consider a cloud-based hosting provider to reduce the impact of big data centers on the environment and enjoy a cheaper service that offers more storage.
Did you know that the total number of these big data centers worldwide was almost 8.6 million in 2017? According to Statista, in 2021, there will be 7.2 million data centers worldwide.
Ask for feedback
Don’t be afraid to ask visitors for website feedback when you’re starting. It’s a great way to get an honest view of your work. Your customers are the people you want on your site, so chances are if you please them, you can please most people. Ask for feedback on your website, customer service, your products, and more. You could do this using a site survey, social media, or a follow-up email to strengthen your chances for eCommerce success. In addition, looking for a free online store website can help make your business more accessible and easy for the customers.
Invest in upping your Search Engine Optimization (SEO)
It’s possible to improve your SEO yourself so that you go up in Google, Bing, and Yahoo’s rankings, but it might be worth hiring a professional to begin with. These days, SEO isn’t just about how many links there are to your website. It’s all about helping the user to have a great experience. So, forget about making money for a moment and imagine you were someone on the Internet that’s looking to buy your product. What sort of questions would you have? Answer these in the content form on your website and provide the user with all the information they want to hear.
The website business.com suggests that you “Optimise your site to answer questions in a way that will lead a search engine to include your website in its search results for terms and phrases related to your product or service.” This means you might need to look into the keywords around your company receiving the highest hits and then include those! Simple.
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