It can be a daunting prospect, unleashing your eCommerce website to the world, especially after putting so much time and effort into it. There are a few things you should consider so that your eCommerce website doesn’t flop, here are five strategies to get you started:
Don’t forget about mobile eCommerce website
Chances are, you or your developer has designed your website on a PC, laptop or Mac and while it looks great on a big screen, does it work for mobile? This doesn’t just mean making your website mobile friendly, sometimes you may have to change the whole design just so it reads correctly and all falls into place on the smaller screen of a mobile phone. Check out this guide by Smart Insights on consumer mobile users to understand just how important this is.
Never stop changing things on your eCommerce website
According to statistics from the Kissmetrics Blog, 80% of the people visiting your website won’t convert. This means they won’t stay on your website for long, download the content you’re offering or buy the product you’re selling. There can be many reasons for this, but if it’s a fault with your website you need to get it sorted ASAP. To keep track of things, make sure you’re carrying out frequent A/B testing and seeing where the bounce pages are, and try to understand the customer cycle better.
Efficiency is everything
A website that loads instantly and works well is going to do far better than an over-the-top website that is difficult to navigate and slow to load. This is something you will have to consider when looking for a domain for your website. But when it comes to storing data for your website, it’s a good idea to consider a cloud-based hosting provider to reduce the impact of big data centers on the environment as well as enjoying a cheaper service that offers more storage.
Did you know that the total number of these big data centers around the world is going to peak at 8.6 million, in 2017? To make companies more aware of the impact this will have, web hosting provider UK2 has put together an interactive page on the issue.
Ask for feedback
Don’t be afraid to ask visitors for website feedback when you’re starting out, it’s a great way to get an honest view of your work. Your customers are the people you want on your site so chances are if you please them, you can please most people. Ask for feedback on your website, customer service, your products and more. You could do this using a site survey, social media or a follow-up email to strengthen your chances for eCommerce success.
Invest in upping your Search Engine Optimization (SEO)
It’s possible to improve your SEO yourself so that you go up in Google, Bing and Yahoo’s rankings, but it might be worth hiring a professional, to begin with. These days, SEO isn’t just about how many links there are to your website, it’s all about helping the user to have a great experience. So, forget about making money for a moment and imagine you were someone on the Internet that’s looking to buy your product. What sort of questions would you have? Answer these in the content form on your website and provide the user with all of the information they want to hear.
The website business.com suggests that you “Optimise your site to answer questions in a way that will lead a search engine to include your website in its search results for terms and phrases related to your product or service.” This means you might need to look into the keywords around your company that is receiving the highest hits, and then include those! Simple.