How to Reach Out to New Customers When Running an Online Course

business online

In theory, to create and promote your online course shouldn’t be hard. With all the resources you have at your fingertips, such as Preply, finding a platform where you can reach out to students and connect with them has become easier than ever before. The same goes for users.

For example, if a person wants to polish his/her English skills all they have to do is go to, browse tutors, and choose one that fits their style and budget.

In practice, however, finding new customers requires a well-thought strategy. There are hundreds of other courses similar to yours. Why should people choose you instead of the competition?

To answer this question, let’s learn how to promote your online course.

Email Campaigns to Promote Your Online Course

What’s the first thing you do when you wake up in the morning? Most probably you silence the alarm and then check your emails. While new mediums, such as Facebook, Instagram or Snapchat may seem more attractive, the truth is the email marketing is still one of the most effective marketing channels. After all, the number of global email users is 4.3 billion while the open rate is as high as 34.1%.

So, here’s how to use email campaigns to promote your online course:

  • On Launch Day: Send out an email highlighting what your prospects will learn from the course. Make sure to include powerful CTAs to encourage them to download or register for it.
  • Post-Launch Day: Give it a few days and check your metrics. Experiment with new subject lines or times of day in the case of those who didn’t open the email. For those who opened the email but didn’t click through, make the content catchier or change the placement of the CTA button.

Leverage Social Media to Promote Your Online Course

There’s no question that social media platforms drive a lot of traffic to a website. Keep in mind that different platforms require different content formats. Make sure you adapt your message accordingly to ensure that people will click on the link and visit your online course’s page.

Promote the Course on Your Website to Promote Your Online Course

It’s mandatory to promote the course on your website but make sure to place the ad in relevant locations. It can be on your home page as a banner, pop-up or slide-in if your niche is very narrow. If you have a broader target, consider placing the ad inside the blog posts that are closer to the topic of the course.

Offer Extracts to Promote Your Online Course

Tease your readers with content that they’ll find in the course. People have a fear of the unknown and giving them a preview will likely nudge them further down your sales funnel – be it to subscribe or to buy.

reach customers and promote your online course

Offer them a peek at what they can expect to find if the join your online course. You can do it by writing a blog post about it, offering a checklist, or making the first lesson available for download.

Reach Out to Influencers in Your Niche to Promote Your Online Course

Reach out to high authority bloggers or influencers in your industry. Most of them accept guest posts as long as you respect their requests and provide valuable content to their audience. You want to stir their audience curiosity and make them share your post.

Besides associating yourself with huge names that are relevant to your trade, you will gain organic traffic to your website. Mention your course in your bio or inside the article if possible.

Provide Testimonials and Case Studies

Clients need reassurances that your course is the right one and that it’ll help them achieve their goals. Testimonials, reviews and case studies could help convince them. They’ll relate to them or will contact the students to ask more questions. Either way, you gain awareness.

Online courses are great for establishing your authority and credibility as an industry leader. Not to mention, it’s an excellent way to supplement your income. You just have to reach and hook the right people, and these tips should help you in your pursuit.