If you are a small business owner, you probably already know about content marketing, or you are using content to attract new customers or to increase communication with current customers. So, you need content marketing tools in order to become more productive and effective when it comes to your content marketing tactics.
Why Content Marketing Tools?
Content marketing is something that we can classify as the most important marketing weapon for your small business. Many small businesses use content marketing strategies to increase their online or offline sales. The practice shows that content marketing can bring several times more customers to a business that implements it in the right way.
We must emphasize that implementation of the content marketing strategies is free, or in some cases, you can implement it with a budget of less than $1000. However, on the other side, this is a time-consuming job. Time is required, especially for brainstorming ideas for content and the creation of that content. Here, different content marketing tools will be really helpful.
Content Marketing Tools That Can Help You
Plenty of content marketing tools can help you become more organized and implement your content strategy in the best possible way. I have tried many of them. Some are great, some not. Some are free, and some are paid. But, generally speaking, each tool that can be used for these purposes can bring increased productivity.
I use different content marketing tools to always have a list of several blog post ideas. Here I will mention some of the content marketing tools that I use or have used in the past.
1. Open Live Writer
Open Live Writer, previously called Windows Live Writer, is a desktop application developed by Microsoft that can be used as a blog editor to create blog posts, add photos and videos then publish them to your website, similarly to what you’d do in the WordPress Visual Editor, to your website, similarly to what you’d do in the WordPress Visual Editor. You can save your articles as a draft and, after some period of time, edit them and, when you finish, post them directly from the application.
The basic premise behind Evernote is that there are tons of content ideas that are waiting to be documented, but we’re too busy to do so. So Evernote makes it easy to capture those thoughts in digital form.
So many people (myself included) seem to get stuck in a rut when it comes to content creation. We create stuff but then rarely end up posting it anywhere. That’s why it’s important to have some kind of system in place for collecting and sharing the content you create, whether it’s on the web or via a company blog. The key is to establish a process for collecting content that works for you. Make a plan. And then stick to it!
Evernote can be used from your PC, Mac Desktop, and your mobile phones or tablets. Each idea from everyday life, computer, or phone can be placed in one place with the Evernote.
You can use Evernote as your digital storage for content marketing ideas, creatives, or everything you find on the web and want to use as a reference when you work on content creation.
I’ve tried to keep this list short, but the truth is that there are so many different ways to use Evernote to its full potential. Here are just a few of the ways I use Evernote:
- Create a notebook and save articles, images, videos, etc. that I want to reference later.
- Write down ideas and thoughts about a blog topic.
- Use Evernote as a central location for keeping track of notes, to-dos, and reminders.
- Keep all my content in one place, so I can find it anytime.
If you’re looking for a content creation tool to streamline the process of creating great content, Ulysses is for you. The app is designed to give writers an easy way to manage their text content. Ulysses was created by a group of writers who felt there wasn’t a product that could make writing documents and books easy.
Ulysses is one of the best writing apps for Mac, iPad, and iPhone that enable a really pleasant, effective, and focused writing experience. Additionally, it can be used as text storage where you can write all your ideas, content marketing concepts, and so on. Also, with Ulysses, you can directly publish your blog post on the WordPress website.
One of the best things about using Ulysses is that it provides a structured way of creating content. It makes content editing, formatting, and publishing a breeze with many features to help you create content. With Ulysses, you can write, edit, organize, and publish your content from the same interface.
4. MindMaps Apps
MindMapping is a method of organizing and structuring information. In my opinion, there’s nothing more useful than having a set of tools that allow you to plan, brainstorm, and organize your content creation. They are visual representations of concepts that can be represented as hierarchical trees. When used correctly, mind mapping makes it easier for writers to think about and plan out ideas, research topics, or organize information.
You can use mind maps as a means of breaking down a larger task into its component parts, thereby providing yourself with a roadmap for creating that content.
You can choose from different mindmaps maps like Freemind (PC), iThoughts (iPhone), or MindNode. Before I start using mind maps to organize my ideas and future actions, many of my ideas become junk.
Every time when I come up with an idea about something, I put it into the mind map. In such a way, I am more organized and more productive, and each idea is better prepared to become a reality. I use Freemind for PC and iThoughts for the iPhone and Mac, which gives me to save the map in a format that can be read on Freemind.
5. Audio Recorder on your Mobile Phone
The next piece of software I recommend is an audio recorder for content creation. Today, there are hundreds of apps available to record audio in different ways and store it in various ways.
The ability to record audio is an essential tool for bloggers and content creators who wish to create quality content.
The goal of an audio recorder is to create audio recordings that help you capture ideas for content. It’s very simple to use, easy to export files, and it makes the task of capturing ideas in your mind a lot easier. It’s a really great tool for capturing thoughts, especially when you don’t know what to write about yet.
The audio recorder is so important to me because I can use it to capture my ideas in each situation. I can use it when I walk, drive and rest…
6. TextExpander for iPhone, iPad, and Mac
One of those apps could be called “life-changing” if you use it correctly.
The app makes it easy to record text snippets and save them in the cloud, where you can access them anytime from any computer or device. TextExpander is incredibly useful for people who do a lot of repetitive tasks, such as web designers, journalists, bloggers, and copywriters.
I found this tool many years ago, but now it is so important to me, and I can not imagine my work without it.
I use the TextExpander to write something or to transfer my ideas into the text. Most importantly, I can write notes from the meetings, and after that, I will have something already prepared as a text file.
On the other hand, the application has the possibility to add snippets that can save me time when I write something. It saves me a tremendous amount of time.
7. Cloud Solutions
There are plenty of free resources for content writing online. Most people, however, are unaware that there are also cloud-based content writing solutions that will save you time and effort. These solutions will enable you to create content faster and cheaper and efficiently provide you with high-quality content.
I use different cloud solutions such as the Dropbox, iCloud, and Google Drive to connect my ideas and notes from everywhere.
If you have something worth sharing as a content marketing tool you are using, feel free to let us know.