There are multiple ways to advertise what your company offers. The main goal is to reach as many people as possible with advertising. The internet is a major source to put your ads up, but this shouldn’t be the only way you should get your name out there. What about offline advertising possibilities for your small business?
The old tried-and-true ways of advertising still exist and are utilized everywhere. They will be used forever simply because they work. Here are the top 5 ways to get your name out there:
1. Billboards and Digital Signage
When everyone goes to work, they drive by several billboards loaded with ads, and this is a terrific way for people to get familiar with your name. It is proven that when someone needs a product or service, and they see a name that can provide that to them, they will look that business up. That is a potential customer.
Digital signage is a new way to post information. These “signs” are essentially screens that provide an overview of what you provide. They can be used indoors or outdoors, and are designed for self-sufficiency. Companies like Meridian Kiosks, a North Carolina based kiosk manufacturer, provide digital signage software that fills advertising kiosks with content vendors use to reach their customers.
There are many different models, companies, and types of kiosks and digital signage manufacturers, which will provide you with many options to choose from. They are great for retail, education, tourism, healthcare, government, hospitality, and the list goes on. They are interactive for your customers and give you the freedom to enhance the customer’s experience when dealing with your business.
Events can be an excellent way to reach your customer base. Sports stadiums are giving companies a lot of customers by putting ads up for the fans. Events in your niche are the most beneficial. These customers are likely to already be interested in what you offer, so getting your ads to them will get them in your store, and this will drive up sales tremendously. It is an excellent idea to research any event to put advertising up at, this way you will reach more people, and get more customers.
3. Word of Mouth
People talk about your business after a sale. Whenever a topic comes up that has to do with what you offer, you want your name to be the first to come up, and have a positive tone to it. When people talk well about your business, they are advertising for you, and they will bring their family and friends over to buy what you have.
Radio stations are proven to reach more customers than TV and other offline means. A significant percentage of the population listens to the radio, it is easy and affordable, and you can also work with the station to get the best time and days to advertise to hit your target audience. Picking the right station is crucial as well. Find the station that your customers listen to, and get with them to pick out your advertising package. You will find that your sales will go up after advertising on the radio.
5. Sponsoring Clubs
Clubs are a profound way to get your name familiar with the public. There is a club for really anything you could think of, so you will find some in your niche, and they will be happy to make an advertising deal with you. This is also the most rewarding type of advertising. Sponsoring youth clubs or sports clubs is also a fantastic way to build your company’s reputation.
The Best Way to Use Offline Advertising
When using offline advertising, mix your platforms for maximum reach, as this will give you the best effort to reach the customers that will make your business thrive.