While SEO is still an essential part of any online marketing campaign, it has changed significantly with the introduction of new algorithms by Google. From marketing automation tools to CMS reports and SEO ranking checkers, there is more to search engine optimisation than ever. According to the statistics published in 2017, over 11 billion searches are conducted on Google each month in the US.
SEO is necessary not only for boosting your website’s rankings but also for the growth of traffic and sales. It can also help businesses build an online presence.
We have 200+ on-page SEO strategies, but we cannot implement all of them. Also, there is a risk that the strategies you use today will become inapplicable by search engines after some time. While factors such as keywords, links, HTML codes etc. are important for optimising your website, today we will discuss certain strategies which can help optimise your website qualitatively.
Here are the top 6 SEO strategies for improving your rankings.
1. Integrate SMO
Previously, social media optimisation was used to introduce brands, create a brand image, expand your market, etc. Today, social media optimisation has become an important part of search engine optimisation.
Google crawlers consider four factors for optimising your web pages. These include:
- Source code (meta data for social media)
- Brand mentions (shares on social media, traffic through brand URL, etc.)
- Content quality (word count, keywords, links, etc.)
- The website (loading time, bounce rate, etc.)
When your market expands and brand image is built through social media optimisation, you get more brand mentions and votes through social media. The number of shares on social media increases which in turn also optimises your ranking. Also, it leads to an increase in the number of returning visitors, which is one of the main aims of SEO.
2. Create Visual Stories
Quality content that attracts visitors can help you rank higher in the SERPs. In 2017, audiences are more interested in visual storytelling. This is why website designers focus on creating a visual impact, be it with pictures, infographics or videos. Within eight seconds, a visitor decides to continue navigating the website or quit it. Visual stories convince the visitor to stay on the website.
To create visual stories, it is necessary to understand the needs and interests of your audiences. Get help from SEO services to assist you in creating visual stories based on your target audience’s interests. The stories should have powerful graphics and content to engage and convert the visitors into customers. If you’re looking for SEO services such as content writing, a reputable agency who are based in London is Lexel. You can read more about their services through this link.
3. Aim for Mobile Optimisation and AMP
Google launched MobileGeddon for indexing mobile and tablet optimised websites. Along with that, it has launched Accelerated Mobile Pages Project, an open source standard for publishers to load their content on mobile screens quickly.
Hence, you should ensure that your web design is responsive and optimised for different platforms. You can easily integrate AMP project in your website to decrease the mobile loading time.
4. Incorporate a Useful Blog
Blogging is the most effective way of communicating with your customers. It is a platform where you can build a connection with your customers and persuade them to complete the purchase process. Many brands attract loyal customers with the help of blogs. However, you may lose your customers if the blog is not useful to them. So, what is a useful blog? To understand this, think from a customer’s perspective. You should also look at your Google Analytics.
5. Localise Your Content
It is not possible to optimise your website for all niches and markets. However, it is easier to optimise your content for the local market.
6. Consider Website Usability
Complex navigation, cluttered design, poor quality content, lack of branding and many such elements in your website design can minimise usability and increase your bounce rate. Improved website navigation can benefit you in the following ways:
- Maximise the effect of CTAs and sales funnel
- Make the website more usable visitors
- Make your brand easy to remember
An effective SEO strategy can help maximise your ranking on the SERPs – however, if not done right, it can damage your ranking significantly. This is why you need professional SEO services to achieve your desired rankings.