When we talk about corporate blogs, immediately there are pictures in our brain that show us boring press releases and too many unknown business jargons. However, that can be changed for your corporate blog.
1. Decide Who Will Write
The answer to this question is simple. If it is possible, everyone in your business should write for your business blog. Everyone can share something from their working scope. Everyone has something to share about their personal life. Blogging is a part of your social media strategy, and social media is for everyone in the business not for one person.
2. Develop a Content Calendar About the Topics Your Corporate Blog Will Cover
Brainstorm all possible topics related to your business and broader including market, industry, and customers. Focus on your industry. Be focused on real interests in your industry target market. Don’t choose only one topic. Each industry according to different interest can be divided into several topics. Make each of the topics to be blog category.
3. What in Your Corporate Blog does Will create Value for Your Readers?
Each post must contain some value for your readers. It is the most important ingredient that you must include in your corporate blog. Answer on this question with several options that will create value for your readers. In such a way, you can easily check and improve each post according to the value that it will add to the readers.
4. Decide About Content
For any successful corporate blog, the content is crucial. However, what can you write about in your corporate blog? Brainstorm different sources for content ideas that can be customer questions, customers experience, event descriptions, products benefits… Make 10 to 20 different sources of content ideas that you and your team must follow to keep your blog fresh and interesting for readers.
5. Decide About Domain Name
Here we have several options:
- Use some of the free blogging platforms and to have a domain as an ourblog.blogger.com, ourblog.wordpress.com…
- Use a different domain name than your business website – blog name depends on your business topic rather than your business name.
- Use the same domain name as your business website – blog.yourbusinesswebsite.com, yourbusinesswebsite.com/blog/.
All of these options have their own advantages and disadvantages.
6. Decide About Publishing Process
How many times weekly or monthly your corporate blog will be updated? This question is important and need a clear answer. If you publish more frequently you will need more resources. However, on the other hand, more blog posts means more pages indexed from Google, that means more potential customers for your business.
Analyze your business needs and needs of your potential customers and decide about this question.
7. Make it More Personal
When I talk about personal I don’t think writing about a restaurant where you will be for the dinner, or your vacation time. I think about personalities inside industry or business. I think about real events, cases or experiences related to your business.
8. Try to Encourage Interaction
Your blog must have the comment section. Many bloggers now use Facebook to enable users quickly to connect and to make a comment or share stories through the comment section. Write questions, ask the readers, respond to comments, be human… In such a way your blog will become more than a simple blog but useful source of information for your business.
9. Use Stories
Stories are something that people want to read. They are in us from the time when we were born. We always want to hear stories. It starts from our parents, in the school, on our working places… We like stories because they are interesting and presented in such a way that shows us the real experience of the storyteller.
10. Use Videos
We are leaving in time when we don’t need to wait to become a big business to contact professional marketing agencies to create our video marketing campaign or create videos as our business online resources. Your video doesn’t have to be professionally produced, but it must bring value to your blog readers. It must help them to solve their problems, to help them to decide, to help them to learn something…
