Effective advertising is a combination of science and art. Today it is easy to place an ad on different offline or online media. However, more complicated is to make that ad effective. Effective ads are something that can bring new customers to your business.
1. What is your target audience?
Before you start designing your ads, you must know your target market. You must know where those potential customers are. Also, you must know what they want to see it and what they don’t want to see it. You must know in what frame of mind is that targeted audience and are that frame of mind can be in a relationship with our advertising purposes.
If you want to develop effective ads for your small business you need to start with your target audience.
2. What will be your offer?
The effectiveness of your ads in most cases will depend on the quality of your offer in those ads. The headline of your ad must include some offer. Think about what your target audience wants to see like your offer. What will they want to continue to read?
Irresistible offer is something that no one can refuse it. Because of that, you need to make deeper analysis of the offers of your most serious competitors. Find their advantage and disadvantage. What is better in their offer than your offer? What is the most crucial element in their offer? What they try to achieve with their offer?
These questions will help you in your efforts to build really effective ads for your small business.
3. What will be your call to action in your effective ads?
Call to action is one of the most essential elements of any marketing weapon that has a tremendous impact on the success of the entire marketing campaign. What you want your target audience to do after seeing your ad? Make a clear call to action, and in such a way, you will increase the effectiveness for your ad.
4. What is the feedback from tests and experiments?
Testing your ads is something that is most powerful when you want to build really effective ads for your small business. Different headlines with different offers with different copy and call to action will produce different results for your business. Because of that, you must start with several ads containing different offers and call to actions, and find what bring more responses.
5. What must you modify to increase the effectiveness of the ads?
This is the part that means the improvement of your ads. After answering the fourth question, now you know what works and what did not work. Everything that you find working and produce a strong response, you can expand it. In such a way, you enter into one process of continuous improvement of your ads.
The idea behind these questions and answers is to increase your overall advertising effectiveness. It is the process that looks like finding the best performers and encouraging them with continuous improvement while you must remove all performers without results.