If you already use platforms such as social media and email to reach out to and engage your customers, you will appreciate just how important digital marketing is for any business. Not only is this type of marketing cheaper compared to traditional marketing, but digital marketing is also more straight-forward and impactful.
Not convinced yet? The following are five reasons you need a digital marketing strategy in 2018:
1. More people are now shopping online
According to Forbes, 82% of consumers conduct research online, and Tech Crunch reports that of these, 79% do their shopping online. These stats tell us one thing – that online shopping is the future; that if you’re not online, then you’re leaving money on the table. It doesn’t matter how much profits you already generate. Getting your business online would give you a significant bump.
2. Digital marketing is the most measurable form of marketing
There is nothing more important in marketing than metrics. Think of traditional marketing techniques such as placing ads in newspapers and running your specials on TV. These two strategies, although useful, are not measurable. You can’t accurately determine how many people are buying your products because they watched your ads on TV. Digital marketing takes the guesswork out of the equation by allowing you to track every step of your campaign.
3. Digital marketing is the most targetable
With digital marketing, you can place your ads exactly where your audience hangs out. What’s more, you can segment your audience as finely as you wish so you don’t end up wasting ad-spend on the wrong audience. Take Facebook marketing for instance. The platform allows you to select the age group, gender, and even geographical locations that you’d wish to target! Email marketing allows for the same and display advertising promises even more.
4. Break into new territory
In the global world, you can’t just depend on your local customers. While those neighbors remain your most loyal customers, you need to cross borders and seek customers in other states and perhaps even neighboring countries. Digital marketing makes such expansion much easier compared to traditional ads. Display advertising, social media, email campaigns, and a blogger outreach service will instantly put your products in the faces of customers in other regions.
5. Digital marketing is highly adaptable
The big question for small business owners is usually – what if things don’t work out? Fortunately, digital marketing is a very flexible form of marketing. And the best part is that you don’t have to wait until the end of the campaign to make adjustments. For instance, if your social media campaign isn’t producing desired results, you can adjust a few things right away – maybe change your targeting or your messages. With traditional media, this is impossible. You often have to wait until the end of the campaign, by which time it might be too late.
It goes without saying that digital marketing also levels the playfield, allowing SMBs to go toe to toe with the big boys. It’s something you should seriously consider if you’re keen on taking your business to the next level.