Entrepreneurs See Things as They Really Are

Many times we want to look at things around us, but without the real pictures as they truly are.

It is normal that we always want something better, but it is intolerable to close our eyes and say that everything is perfect, when it is not. If you are an entrepreneur, you really need to be able to see things as they really are.

How can you expect to build a successful business if you as the first lie yourself? How can you expect your customers to believe you if you lie?

You must never lie to yourself. That is the first entrepreneurial rule that you must follow before you start your business if you want to build a remarkably successful business.

Why before business startup you must follow this rule? Because, your business success in large part, will depend on several decisions that you must make before startup, you must see things as they really are.


What will be the target market? What are the customers that you need to focus on? What will be the prices for your products or services? Who will be hired?

  • If you lie to yourself that your potential customers will like your products or services, you cannot make the right decision about the above questions.
  • If you lie to yourself about what is the real business needs, you cannot expect to hire the right persons for your business.
  • If you lie to yourself about market research results, you cannot expect to make a proper decision about your target market or your target customers.
  • If you lie to yourself that the potential customers are willing to spend a certain amount of money for your products and services, you can not make a proper decision about pricing strategy in your business.

Think again, before you decide to become an entrepreneur, about your clarity. Are you seeing things as they really are, or you are the person that wants to be a dreamer?

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan