The concept of applying the social media SWOT analysis is a useful concept that can help you in your efforts to successfully build your presence on social media.
As you already know, SWOT analysis is an important and useful tool in your hands that can help you in future developments of your small business. So, why you don’t use the same tool to help you in creating a social media strategy for your brand in order to come as much as possible closer to your customers?
What is Social Media SWOT Analysis?
SWOT analysis is a topic that repeatedly needs to be processed by all entrepreneurs. In SWOT Analysis in four steps I have mentioned that:
SWOT analysis is a tool for planning, especially strategic planning. It is used for assessing your Strengths and Weaknesses as the internal elements of your company, Opportunities and Threats as external elements of your company.
When it comes to these social media platforms, Social Media SWOT analysis will be applied in order to assess the strengths and weaknesses of your company on them as interior elements and the opportunities and threats as external elements.
In this post, I will try to give you an approach for implementing the Social Media SWOT analysis through answering 40 questions in the process.
Questions That You’ll Need to Answer
Questions should be grouped into two parts – internal and external elements.
Questions for internal elements
The internal elements as a part of social media SWOT analysis will need to show you the strengths and weaknesses of your company on social media platforms. You will need to answer as many questions as you can. Be realistic, don’t avoid weaknesses. By avoiding them, you cannot improve your company.
- What is the experience of your company on social media platforms?
- What you are doing well, and what you are doing wrong on them?
- Do you have enough staff for building a presence on social media platforms of your company?
- What is the motivation of your staff members for building the presence?
- Do you have an appropriate technology for building the presence?
- How you can use that technology?
- What are the knowledge and capability of your employees to use that technology?
- Are your employees use different social media in their private life?
- If they use something do you can to utilize that for your business purposes?
- What is the level of cooperation between employees in your company?
- Is management willing to use social media?
- Does management know how to train employees to use these social media platforms?
- Does your business allow entertainment?
- Can you use that entertainment to build a presence?
- What is the level of creativity in your company?
- Do you already have a website or blog that creates valuable content for your customers?
- Are you or your company using these platforms for personal or business goals?
- What are the types of media that you use, and how many platforms you use?
- What is your expertise in the industry?
- What is the global expertise of your company in the industry in which operate?
These are 20 questions that will guide you through the process. Feel free to add more questions that you feel are valid as internal elements that will show you what is your weaknesses or strengths on these social media platforms.
Questions about external elements
External elements as a part of social media SWOT analysis will need to demonstrate the opportunities and threats that your company should utilize or avoid on social media sites. Answer as many questions as you can. Be realistic, don’t avoid threats.
- Is the technological development in the field of social media an opportunity or threat for your business?
- What your customers value the most about your business?
- Are your customers using technology to be present on social media?
- What are the compatibility of yours and your customer’s presence on these platforms?
- What is the compatibility of your employees and your customer’s presence on these platforms?
- How you want your customers to communicate with your business?
- How do your customers want to collaborate with your business?
- Do your customers need the training to use your products or services?
- What strategies are using your competitors to build the presence on these social media platforms?
- How your competitors communicate with their customers?
- How your competitors educate their customers?
- Where are the customers of your competitors?
- What is the expertise of your competitors?
- What technologies are using your competitors?
- Are your suppliers present on these platforms?
- What impact can have your suppliers on you and your company on these platforms?
- Is there a threat that your supplier can enter your market?
- Many illegal businesses are trying to sell through these platforms. What impact does this have on you and your company?
- Are in your community enough people trained to be a part of your business team?
- Is the educational system in your community includes training about new technology?
These are 20 questions that will guide you through the process of analyzing the opportunities and threats. Feel free to add more questions that you feel are valid as external elements that will show you what are your opportunities and threats.
Furthermore, you must continue with the standard operating procedure for the implementation of the SWOT analysis, that includes:
- Constructing the SWOT matrix
- Defining the strategies.