Business cards might not be the go-to marketing method for modern businesses today, but they can still be extremely effective for spreading the word about your brand and gaining more exposure.
This is especially true for B2B companies where marketing is often more formal and business-oriented.
Business cards aren’t always the most exciting form of marketing, however, there are several things that you can do to make yours stand out and be more appealing. Here are our top tips for interesting, stand-out business cards that get your customers talking.
#1. Do Something Different:
Thinking outside of the box and coming up with creative ideas is essential for making your company’s business cards stand out from the rest. Even if it’s just something simple, such as square business cards, this can set yours apart and give customers something to talk about. You can be as simple or as extravagant as you like. Sometimes, simply going with unusual dimensions is all you need.
#2. Pick the Best Quality:
The quality of the paper or card that you use to create your business cards can make a huge difference in the impression they make on your audience. Many business owners and marketers look for deals that allow them to get more for their money but beware of cards that look and feel cheap and flimsy. Instead, investing in high-quality, weighted card can build a stronger impression of your brand.
#3. Get Personal:
If possible, personal touches on your business cards can be an excellent way to win your customers over and create a strong, lasting impression of your brand. For example, you could leave room for a handwritten note on the card or mark each card personally with the name of the person you’re giving it to. There are several ways in which you can make the cards more personal; for example, printing small batches of cards before attending a networking event so that you can tailor them to their recipients.
#4. Use Unconventional Items:
Many business owners are skipping the card altogether when it comes to their business cards, instead choosing to print their company information on different and unconventional items such as pens, USB sticks, key rings, and mugs. Using an item that people use every day, rather than a piece of card that unfortunately might get left in a wallet and forgotten about, is a good way to gain more exposure for your brand.
#5. Create a Different Feel:
The way that a business card feels in your hand can make a bigger impression on you than most people realize. When designing business cards, it’s a good idea to come up with ideas to make your cards feel a little different from the rest – for example, by using rounded corners or unusual shapes instead of the standard rectangle. Even the smallest details can be effective in making your business cards stand out when done well.
These are just some of the best ideas for making your business cards stand out from the crowd. Would you like to add any ideas of your own? Let us know in the comments.