The ultimate goal of every marketing action you take should be to create more sales and bring in more revenue.
As simple as that sounds, it’s actually fairly easy for entrepreneurs to get distracted by other metrics and points of focus within their marketing strategy. Indeed, given the number of ways you can dissect and analyze marketing performance these days, it’s no wonder that business owners will occasionally lose track of the importance of creating content that generates qualified leads.
With that in mind, today we’re going to concentrate on how you can produce marketing efforts that are, first and foremost, sales-oriented. Here are five ways you can get started:
Diversify Your Work
If you’re relying on leads to find your business through one solitary channel, you’re gambling with your business’s long-term viability. Rather than putting all your eggs in one basket so to speak, give your customer base multiple ways to interact with your articles and engage with your sales team. On-site blogging, off-site link-building, and even traditional avenues like off-site advertising can help your company reach new customers and increase your visibility.
Monitor Existing Content
If you want to craft blogs and advertisements that are going to perform well, you need to have a basic understanding of how your current work is resonating with your consumer base. This sounds like a no-brainer, but it’s astounding how few businesses actually utilize marketing metrics like call tracking attribution. Figuring out which pieces of content are generating phone calls to your sales staff is one of the fastest ways to identify successful (and not-so-successful) strategies. From there, you can then alter new content to more accurately line up with what your customers desire.
Let the World Know
Do you have an amazing blog post or web page that doesn’t get near the amount of traffic you think it deserves? Most companies do, and it’s a shame. That’s because a great piece of content can go to waste if you don’t properly promote it. Back your work up by sharing it across social media platforms. Additionally, don’t be afraid to update and revise old blog posts as needed. Consider your marketing content to be a continuous work-in-progress and resist the temptation to get complacent in your work.
Create Resources, Not Fluff
When people search for products or services online, the last thing they want to hear is a sales pitch. Rather, they want answers to FAQs and in-depth descriptions of complicated processes. By writing blog posts and pillar pages that give your customer base vital resources to explore, you’ll not just satisfy one of their major needs –– you’re also likely to see an increase in your web traffic as a result. Plus, search engines love rich, detailed posts.
Eliminate Unnecessary Mistakes
Any time a company begins to produce work on their own they take on the risk of making errors within that content. Sometimes, common writing mistakes are unavoidable. After all, we still rely on humans to write pieces and every once in a while something is bound to go wrong. On the other hand, nothing is more detrimental to your chances of closing in on a sale than making silly, slapdash blunders in your marketing material. That’s why it’s vital to edit and proofread everything carefully before you publish it. Otherwise, you could risk making a fool of yourself and your business and losing out on interested leads as a result.